…sits at a crossroads. Wildfires, water shortages, shrinking farms, international competition, and a broken immigration system are reshaping the industry. Yet hope remains in innovation, community engagement, and legislative reforms…
California Agriculture: Don Cameron on Labor, Water, and Innovation
…farmers, including low commodity prices, rising costs, abandoned farmland, and pest challenges such as rodents destroying orchards and drip systems. He encouraged small and young farmers to take advantage of…
Ziveli Winery: A Croatian Legacy Thrives in the Heart of California
…have a reception, a baby shower, whatever, this is the place to be,” he remarked. John Nale, ever humble, noted that the venue is a restored old barn, with ongoing…
Family Tree Farms on Quality and Water: Daniel Jackson
…tree fruit season, but Jackson emphasized that late-season varieties are still delivering strong flavor and appearance. Beyond stone fruit, the company is also harvesting blueberries, citrus, nuts, and even working…
Small Wineries Under Pressure: Ziveli Winery
…to ship frozen grapes from Chile than to buy locally in Lodi. “If that’s true, we have a lot of issues,” he said. High costs and strict regulations, they argue,…
California Wine Faces a Generational Challenge: Marlena Paolilli
…Paolilli noted, is engaging younger consumers who are experimenting with seltzers, craft beers, and non-alcoholic options. Many younger drinkers find wine intimidating and expensive, while others are simply less inclined…
Marlena Paolilli on Cry Baby Wine and the Future of California’s Wine Industry
…events, allowing people to sample Cry Baby wines in a relaxed, approachable setting. “People want a connection,” Marlena says. “They want a story, they want to feel comfortable, and they…
Syngenta Vegetable Seeds: Advancing Lettuce and Melon Varieties in Salinas
…Syngenta will host trials in Woodland, California, focusing on watermelon, cantaloupe, peppers, tomatoes, and onions. These trials will showcase both established and emerging varieties, while providing growers with the latest…
Ted Torosian Builds Custom Produce into Ag Success Story
…his partners, the company continues to grow, adapt, and serve farmers, distributors, and consumers with the same commitment that started it all—hard work, integrity, and a passion for produce. Sponsored…
Rachel Nettleton Leads Kern County Farm Bureau
Rachel Nettleton From Sports to Agriculture Rachel Nettleton, Executive Director of the Kern County Farm Bureau, didn’t grow up in the farming industry. Born and raised in Bakersfield, California, she…
Freight Safety and Dairy Market Pressures: Nick Folio
…standards for energy projects on federal lands. Both developments, the hosts argued, mark important steps to limit California’s regulatory overreach. Nick Folio on Freight, Dairy, and Hay The centerpiece of…
Midland Tractor: John Deere Dealer Powering California Farmers with Innovation and Service
…industry. Farmers can expect machines that deliver precision, efficiency, and comfort—whether managing row crops, or tending to the almonds, pistachios, grapes, and raisins that make up Midland Tractor’s primary customer…
Dairy, Family, and Football: Joseph Bakker’s Life in the Central Valley
…athletes that perform well). Brody, 16, is making his mark as a wide receiver. Joey, 18, adds her own talents to the mix, while Blaze, 10, is already charging down…
California Ag at a Crossroads: Syngenta’s Dale Nicol
…remains a leader in quality and volume, imports are forcing farmers to rethink their strategies to stay competitive. He stressed the importance of strengthening relationships between growers, marketers, and policymakers…