Michael Jameson Shares the Brutal Truth Behind California’s Toughest Cherry Crop in Decades California’s cherry industry entered the 2026 season with optimism, ideal growing conditions, and expectations for one of …
California Cherries 2026: Bigger Crop, Earlier Season, New Challenges
California’s cherry season is shaping up to be one of the most intriguing in recent years. In a recent interview where ”the Ag Meter” Nick Papagni, sat down with Mike …
Extreme Heat Blamed for California Cherry Shortfall
The California cherry crop took a significant hit this year, and according to industry veteran Michael Jameson of Morada Produce, the weather is largely to blame. In an interview with …
Technology Transforms California Cherry Industry
Michael Jameson of Morada Produce Shares Industry Insights For more than three decades, Michael Jameson has witnessed a dramatic transformation in California’s cherry industry. As a veteran of 37 years …
AgNet News Hour Tuesday, 07-01-25
AgNet News Hour: A Deep Dive into California’s Cherry Season with Morada Produce Today’s AgNet News Hour delivers a masterclass in California cherries, with industry veteran Mike Jameson of Murata …
Morada Produce Reports Cherry Shortage
Michael Jameson Reflects on a Wild 37th Cherry Season in California In a wide-ranging and insightful interview, cherry industry legend Michael Jameson of Morada Produce breaks down the highs and …
Early Cherry Market Report
Michael Jameson from Morada Produce, who packs over 22 million boxes of Cherries in Linden California, says the early yields in May still not looking good. The volume will be …
Cherry Market Changes
Michael Jameson from Morada Produce who packs over 2.2 million boxes of cherries talking about the cherry market. If you go back 25 years ago, the average retailer had about …