Strawberry growers in California’s key Salinas-Watsonville growing region are seeing improvements in fruit quality after weather-related challenges earlier in the season, but market conditions remain difficult. A recent report highlighted how …
Daniel Jackson on Family Tree Farms, Blueberries, Water, and California Agriculture’s Future
Nearly a Century of Farming Excellence Meets Modern Agricultural Challenges When it comes to California tree fruit and blueberries, few voices carry as much weight as Daniel Jackson, President of …
Family Tree Farms’ Daniel Jackson Discusses Water, Farming Future, and California Agriculture
Family Tree Farms Vice President Daniel Jackson says California agriculture faces significant challenges from water policy uncertainty, but he remains optimistic about the future of farming and the next generation …
Family Tree Farms Navigates Early Season, Market Shifts, and Water Challenges
Family Tree Farms is seeing one of the earliest fruit seasons in recent memory, creating unique opportunities and challenges as California growers navigate changing weather patterns, market conditions, and long-term …
Unusual Weather Patterns Reshape California Strawberry Season
The California strawberry season has taken an unusual turn in 2026 as shifting weather patterns disrupted normal production timelines across the state. During a recent appearance on AgNet News Hour, Driscoll’s CEO …
Driscoll’s CEO Soren Bjorn Talks California Strawberries, Berry Innovation, Labor, Water, and the Future of Farming
From California Berry Fields to Global Leadership If you’ve ever purchased strawberries, blueberries, raspberries, or blackberries at your local grocery store, chances are you’ve seen the iconic Driscoll’s label. What …
Driscoll’s CEO Says Consumer Education Key to Agriculture’s Future
Driscoll’s CEO Soren Bjorn says stronger consumer education, regulatory reform, and support for California farmers will be critical to maintaining a vibrant specialty crop industry in the years ahead. In …
Driscoll’s CEO Discusses Berry Markets, California Farming Challenges
Driscoll’s CEO says weather volatility, rising regulations, labor concerns, and water challenges continue shaping the future of California’s specialty crop industry, even as consumer demand for berries remains strong. Driscoll’s …
Blueberry Boom: How the Blueberry Boost Accelerator Is Fueling the Future of America’s Favorite Superfruit
Blueberries are having a moment—and according to industry leaders, the boom is only getting started. In a recent conversation on The Ag Meter, host Nick Papagni sat down with Kasey …
Strawberry Volumes Rise, But Growers Still Lag Behind
Strawberry Supply Climbs, But Season Still Trails 2024 Despite a significant increase in weekly production—one million more trays of strawberries picked last week compared to the same period last year—California …
Homegrown Organic: Stephen Paul on Fruit, Figs, Farming Future
A Refreshing Harvest and a Bright Outlook In a rare moment of seasonal reprieve, California’s Central Valley is enjoying cooler weather—and so are its farmers. Stephen Paul of Homegrown Organic …
USDA Rolls Out New Round of Blueberry Grower Support
The U.S. Department of Agriculture (USDA) has announced a second round of marketing assistance for specialty crops—delivering critical financial support for America’s blueberry growers. Kasey Cronquist, President of the North …
Blueberries Booming: Daniel Jackson on California’s Berry Surge
Family Tree Farms’ Daniel Jackson Talks Growth, Global Reach, and the Fruit That Changed Everything Nick Papagni, “The Ag Meter,” sat down with Daniel Jackson of Family Tree Farms—now widely …
Berry Growers: Is Your Fungicide & Miticide Program Ready for Summer?
In this episode of The Growing Edge, Todd Burkdoll from Valent® U.S.A. delves into what berry growers across California need to prepare for as summer sets in. From managing botrytis …