The latest USDA cherry production forecast points to a smaller U.S. crop this season after damaging spring weather affected major growing regions. A recent report highlighted USDA’s outlook for both sweet …
California Cherry Industry Suffers Historic Losses After Devastating 2026 Season
Michael Jameson Shares the Brutal Truth Behind California’s Toughest Cherry Crop in Decades California’s cherry industry entered the 2026 season with optimism, ideal growing conditions, and expectations for one of …
Part 2: California Cherry Industry Suffers One of Its Toughest Seasons in Decades
California cherry growers are working through one of the most difficult seasons in recent memory after weather disruptions, quality concerns, and market challenges combined to create what industry veteran Michael …
California Cherry Industry Suffers One of Its Toughest Seasons in Decades
California cherry growers are facing one of the most difficult seasons in recent memory after multiple spring rain events devastated what had initially appeared to be a promising crop. According to …
Cherry Industry Faces Rising Costs, Market Pressure, and Earlier Harvest Window in 2026
The AgNet News Hour continued its in-depth coverage of California’s cherry season with Morada Produce’s Mike Jameson, focusing on the business side of the industry, from marketing challenges to rising …
California Cherries 2026: Bigger Crop, Earlier Season, New Challenges
California’s cherry season is shaping up to be one of the most intriguing in recent years. In a recent interview where ”the Ag Meter” Nick Papagni, sat down with Mike …
California Cherry Crop Rebounds in 2026 as Growers Navigate Weather and Market Pressures
The AgNet News Hour featured an in-depth conversation with veteran cherry marketer Mike Jameson of Morada Produce, outlining a much-improved outlook for California’s 2026 cherry crop after a challenging 2025 …
R7 Enterprises: Dave Roberts on Water, Lemons & California’s Farming Future
Out on the east side of the San Joaquin Valley near Woodlake, farming isn’t just a business — it’s a generational commitment. In a powerful Ag Meter conversation, Dave Roberts …
Michigan Agriculture: A National Leader in Diversity, Cherries, and Innovation
Michigan agriculture stands as one of the most diverse and productive farming systems in the United States. From fruit and dairy to beans, potatoes, and wine grapes, the state consistently …
Extreme Heat Blamed for California Cherry Shortfall
The California cherry crop took a significant hit this year, and according to industry veteran Michael Jameson of Morada Produce, the weather is largely to blame. In an interview with …
California Cherry Crop Plummets by 50%, Prices Spike
Michael Jameson of Morada Produce Discusses a Historic Season for California Cherries A Season Marked by Extreme Heat and Low Volume California’s 2025 cherry harvest saw a dramatic downturn, with …
Technology Transforms California Cherry Industry
Michael Jameson of Morada Produce Shares Industry Insights For more than three decades, Michael Jameson has witnessed a dramatic transformation in California’s cherry industry. As a veteran of 37 years …
AgNet News Hour Tuesday, 07-01-25
AgNet News Hour: A Deep Dive into California’s Cherry Season with Morada Produce Today’s AgNet News Hour delivers a masterclass in California cherries, with industry veteran Mike Jameson of Murata …
Morada Produce Reports Cherry Shortage
Michael Jameson Reflects on a Wild 37th Cherry Season in California In a wide-ranging and insightful interview, cherry industry legend Michael Jameson of Morada Produce breaks down the highs and …