Legacy, Marketing, and Consumer Trends Will Determine the Future of California Wine For California’s wine industry, the road to recovery won’t be quick—but it is possible. That was the message …
Wine Consultant Says Industry Must Rethink Marketing for the Next Generation
California’s wine industry won’t recover simply by waiting for consumers to return, according to veteran wine consultant Nick Karavidas. Instead, he believes the industry must fundamentally rethink how it markets …
Allied Grape Growers Marks 75 Years While Navigating Wine Industry Challenges
The California wine industry is facing a period of transition, but leaders within the sector remain focused on long-term stability and future growth. During the recent 75th anniversary celebration of …
California Wine Labeling Bill Gains Momentum Amid Industry Debate
A California wine labeling bill aimed at increasing transparency for consumers is drawing heightened attention as it advances through the state Legislature. A recent report highlighted growing support for Assembly Bill …
Smoke Summit Highlights New Research and Tools for Wine Grape Growers
As wildfire concerns continue to shape vineyard management decisions across the western United States, researchers and industry leaders gathered at the 2026 Smoke Summit to share the latest information on …
California Wine Market Correction Creates New Challenges for Buyers
California’s wine industry is moving into a new phase of market adjustment, and recent insights suggest that buyers may need to rethink assumptions about wine availability in the months ahead. While …
From Farming to Fast-Growing Trees: Darren Schmall’s Vision for California Agriculture
In the heart of Madera County, California, “The Ag Meter” Nick Papagni recently sat down with fourth-generation farmer and entrepreneur Darren Schmall at the popular ApCal Rock and Ranch. What …
Wine Industry at a Crossroads: Crisis, Comeback & What’s Next
The global wine industry is facing one of the most disruptive periods in modern history—and this exclusive conversation, conducted by “the Ag Meter”, Nick Papagni, sat with veteran winemaker Nicholas …
Mike Johanns Talks Farm Profitability, Policy, and the Future of California Agriculture
The March 19 edition of the AgNet News Hour featured a compelling and wide-ranging interview with former U.S. Secretary of Agriculture Mike Johanns, who offered insight into the economic challenges …
Sonoma County Agriculture: Challenges, Advocacy, and Community Engagement
Agriculture in Sonoma County is thriving, but not without challenges. Dayna Ghirardelli, Executive Director of the Sonoma County Farm Bureau, shared an inside look at local farming, advocacy, and community …
Lex Nicoleta: Coastal Grandmother, Farming, Food & Influence
Lex Nicoleta, creator of the viral lifestyle brand Coastal Grandmother, joined Ag Meter for an in-depth conversation that blended family, farming, food, wine, and the evolving role of social media …
Marketing, Wine & Ag: Lex Nicoleta on AgNet News Hour
On the latest AgNet News Hour, hosts Lorrie Boyer and Nick Papagni, “the Ag Meter”, dive into the intersection of agriculture, marketing, and social media with influencer Lex Nicoleta, the …
AgNet News Hour: California Agriculture, Wine Industry Insights & Trade Talks for 2026
In this episode of the AgNet News Hour, Nick Papagni, “the Ag Meter”, and Lorrie Boyer explore a wide array of topics that matter to California agriculture and beyond, from …
California Wine Looks Ahead After an Exceptional 2025 Harvest
California’s wine industry is heading into 2026 with renewed optimism following one of the most favorable growing seasons in recent years. In a conversation on Ag Meter, Allison Jordan—Vice President …