…the realities of today’s cattle market and what consumers can expect as the holidays approach. After some lighthearted talk about pizza toppings and the recent rain across the Valley, the…
Beef Supply Shortages and Meat Prices: Darren Hill of JD Food
…least 2026 or 2027. Consumer Demand Holds Firm Despite soaring prices, demand for beef has remained resilient. Restaurants—particularly steakhouses—cannot replace beef without undermining their brand identity. Consumers, too, continue buying…
Freeman Vineyard: Organic Sonoma Wines with Global Reach
…footprint. Elimination of foil capsules, cutting unnecessary waste and energy use. These changes not only benefit the environment but also align with the values of younger, eco-conscious wine consumers. A…
California Wine Month: Sustainability, Innovation, and the Future of Wine
…future. Innovation in Winemaking and Packaging California wineries are constantly evolving to meet the needs of today’s consumers. From organic wines to new packaging solutions like canned wines, boxed wines,…
California Wine Month Highlights Sustainability and Innovation: Julie Berge of the Wine Institute Shares Industry Outlook
…of California wine is produced in certified sustainable wineries, and around 65% of vineyard acreage is certified sustainable. Consumers increasingly want to know how their wine is produced, and California…
Melissa Oberti on Grapes, Almonds, and Water Challenges
…branding campaigns. The wine industry must adapt to younger consumers by offering innovative products, such as wine mocktails or canned wine, and by enhancing social media engagement. “The wine industry…
California Agriculture at a Crossroads
…in Redding, California, to encourage open dialogue with farm families. He emphasized that while the problems are immense, solutions emerge when farmers, consumers, and policymakers work together. Communities remain deeply…
California Agriculture: Don Cameron on Labor, Water, and Innovation
…working conditions, and sustainable practices. Consumers supporting local produce, he said, is essential for maintaining a competitive edge. Financial Pressures and Pest Management Cameron also addressed the financial pressures facing…
Ziveli Winery: A Croatian Legacy Thrives in the Heart of California
…sustain the family,” Caleb said. Engaging a New Generation of Wine Drinkers One of the most pressing issues for wineries is connecting with younger consumers. “Young people aren’t drinking wine…
Stanislaus County Farm Bureau: Advocacy, Education & the Future of Agriculture
…in both English and Spanish. Looking forward, the Bureau plans to launch consumer education projects in public spaces like malls, helping bridge the gap between farmers and consumers. A Vision…
Small Wineries Under Pressure: Ziveli Winery
…need 1,000 acres and no debt to stay sustainable. Caleb added that younger consumers often see wine as intimidating, preferring seltzers, cocktails, or sugary alternatives like Stella Rosa. He emphasized…
California Wine Faces a Generational Challenge: Marlena Paolilli
…Paolilli noted, is engaging younger consumers who are experimenting with seltzers, craft beers, and non-alcoholic options. Many younger drinkers find wine intimidating and expensive, while others are simply less inclined…
Marlena Paolilli on Cry Baby Wine and the Future of California’s Wine Industry
…Shifting consumer habits, with younger generations opting for alternatives like seltzers, craft beer, and non-alcoholic beverages. High costs of living, making expensive wines less accessible to younger consumers. Digital culture,…
Ted Torosian Builds Custom Produce into Ag Success Story
…his partners, the company continues to grow, adapt, and serve farmers, distributors, and consumers with the same commitment that started it all—hard work, integrity, and a passion for produce. Sponsored…