Nearly a Century of Farming Excellence Meets Modern Agricultural Challenges When it comes to California tree fruit and blueberries, few voices carry as much weight as Daniel Jackson, President of …
Family Tree Farms Navigates Early Season, Market Shifts, and Water Challenges
Family Tree Farms is seeing one of the earliest fruit seasons in recent memory, creating unique opportunities and challenges as California growers navigate changing weather patterns, market conditions, and long-term …
New Export Accelerator Program Aims to Help California Specialty Crop Companies Grow Globally
California specialty crop businesses looking to expand their international reach now have access to a new training opportunity designed to help them move beyond basic export readiness. A recent report highlighted …
Produce Industry Coalition Forms to Defend USMCA Trade Benefits
Several leading produce companies have joined together to advocate for the preservation of tariff-free agricultural trade across North America. A recent report highlighted the formation of the Produce Coalition for the …
Senator Schiff Pushes for Expanded Support for Specialty Crop Growers
Support for specialty crop producers was a key topic during a recent discussion between California Senator Adam Schiff and Agriculture Secretary Brooke Rollins. The conversation focused on the challenges facing …
USDA Opens Applications for Expanded Specialty Crop Assistance Program
Specialty crop growers now have an opportunity to apply for financial assistance through a USDA program that has expanded beyond its original funding level. A recent update highlighted the opening of …
Driscoll’s CEO Soren Bjorn Talks California Strawberries, Berry Innovation, Labor, Water, and the Future of Farming
From California Berry Fields to Global Leadership If you’ve ever purchased strawberries, blueberries, raspberries, or blackberries at your local grocery store, chances are you’ve seen the iconic Driscoll’s label. What …
Driscoll’s CEO Says Consumer Education Key to Agriculture’s Future
Driscoll’s CEO Soren Bjorn says stronger consumer education, regulatory reform, and support for California farmers will be critical to maintaining a vibrant specialty crop industry in the years ahead. In …
Driscoll’s CEO Discusses Berry Markets, California Farming Challenges
Driscoll’s CEO says weather volatility, rising regulations, labor concerns, and water challenges continue shaping the future of California’s specialty crop industry, even as consumer demand for berries remains strong. Driscoll’s …
Harvest Replay: How Innovate Ag Is Helping Specialty Crop Growers Turn Data Into Profit
Labor costs, weather volatility, and shrinking margins continue to challenge specialty crop growers across California and beyond. As producers search for ways to improve efficiency and profitability, technology is becoming …
Harvest Replay Technology Helps Specialty Crop Growers Improve Labor Efficiency
As labor costs continue to rise and farm margins remain under pressure, specialty crop growers are increasingly turning to technology to improve efficiency. One company believes artificial intelligence and farm …
Blueberry Boom: How the Blueberry Boost Accelerator Is Fueling the Future of America’s Favorite Superfruit
Blueberries are having a moment—and according to industry leaders, the boom is only getting started. In a recent conversation on The Ag Meter, host Nick Papagni sat down with Kasey …
Watermelon Supplies Expected to Remain Tight Ahead of Fourth of July Demand
As consumers prepare for one of the biggest watermelon-buying holidays of the year, growers are warning that supplies may be lighter than normal and less predictable than many buyers expect. …
Economic Outlook Session to Spotlight Key Challenges Facing Tree Nut Industry
Tree nut growers attending this year’s Western Tree Nut Association Annual Meeting will have an opportunity to hear firsthand analysis of the economic forces shaping their industry. David Magaña, Senior …