…to modernize how walnuts are perceived. Long seen primarily as a baking ingredient, walnuts are being repositioned as a produce item and everyday food, supported by decades of health research….
California Walnuts Gain Momentum as Robert Verloop Sees a Turning Point for Growers
…image. “Today’s walnuts are not your grandmother’s baking ingredient,” he said. The Commission is now pushing a feel-good campaign aimed at younger families, repositioning walnuts as a daily snack and…
Lex Nicoleta: Coastal Grandmother, Farming, Food & Influence
…negative comments carry weight—criticism comes with visibility. Food, Recipes, and Seasonal Cooking Food content plays a major role in Lex’s platform. She develops recipes by experimenting, focusing heavily on appetizers,…
Marketing, Wine & Ag: Lex Nicoleta on AgNet News Hour
…fresh vegetables—into recipes, reinforcing the idea that wine and food are experiential, not just consumable products. The Power of Video and Influencer Marketing A recurring theme in the discussion is…
John Duarte on California’s Future: Agriculture, Leadership & Change
…celebrate—a familiar rhythm for agricultural families. Their playful banter ranged from turkey recipes to brisket, to the famous Santa Maria tri-tip, to the challenge of feeding large groups with slow-cooked…
“Marco Polo” BBQ Turkey
…he was introduced to many wonderful culinary ingredients. He brought these wonderful ingredients back to his home in Italy, and introduced them into recipes, thus the Asian/Mediterranean fusion. You will…
Organic Farming, Regulation & Innovation in California
…reminders about safe holiday travel, and excitement for upcoming recipes and family gatherings. The hosts thank listeners and encourage them to stay connected through AgNet West’s digital platforms. Listen to…
Van Groningen & Sons: A Century of California Farming
…Bryan said. “That way, we’re harvesting and shipping continuously for two months.” From Decorative to Dual-Purpose Varieties While some pumpkin varieties are grown for baking and consumption, the vast majority…
California Almonds & Walnuts: Sonny Toor on Markets, Tariffs, Grower Strategy
…visibility in grocery stores, not just in baking aisles—but called for more investment to support continued growth. Advice to Growers: Don’t Lose Hope Despite price pressures and global uncertainty, Toor…
Coastal Grandmother Talks Ag and Online Influence
…From heirloom tomatoes to stone fruit, her seasonal recipes highlight local commodities. “Where we live, we’re in a hub of the best produce,” she said. Recipes like Caprese salad, peach…
AgNet News Hour Thursday, 07-17-25
…scratch, why storytelling is agriculture’s most underused tool, and how farmers can connect with modern consumers—especially young moms—through authenticity, recipes, and real-life moments. The episode also takes a deep dive…
Walnut Industry Repositions for Growth, Eyes Younger Market
…away on the bottom shelf of the baking aisle, often overlooked or used only in sugary desserts. But times are changing. The Walnut Board’s new CEO has ushered in a…
California Walnut Comeback: Norene’s Outlook
…in the baking aisle, walnuts are now being repositioned as a superfood. “We’re targeting younger generations,” said Norene. “They’re more health-conscious, and walnuts are the right commodity at the right…
California Walnuts Launch “Feel Good” Campaign for Gen Z & Millennials
…everyday snack—not just a baking ingredient. California Walnuts Launch “Feel Good” Campaign for Gen Z & Millennials Targeting Health-Conscious Lifestyles Backed by extensive consumer research, the campaign targets millennials and…