…of the Commission’s most innovative marketing efforts is repositioning walnuts inside grocery stores. For decades, walnuts have been sold primarily in baking and snack aisles. Verloop believes they belong in…
California Walnut Industry Looks Ahead to Strong Export Opportunities
…One major focus has been repositioning walnuts in grocery stores from the baking aisle into the produce department, emphasizing that walnuts are a fresh agricultural product grown on trees. The…
Daniel Jackson on Family Tree Farms, Blueberries, Water, and California Agriculture’s Future
…preference: Apricots Peaches Blueberries His love for apricots and peaches dates back to family recipes and childhood memories, while blueberries have become a daily staple because of their flavor and…
Blueberry Boom: How the Blueberry Boost Accelerator Is Fueling the Future of America’s Favorite Superfruit
…critical role in making blueberries accessible and appealing. The industry sees opportunities ranging from snack packs to ingredient-focused packaging for consumers who use blueberries in cooking, baking, and meal preparation….
Sweet Beginnings: How Candy in America Grew from Colonial Agriculture
…from Europe to the American colonies. Recipes and techniques that had been passed down for generations were adapted using locally available agricultural products. Molasses, in particular, became a staple sweetener…
California Pear Growers Fight Imports While Delivering Premium Fruit
…purchasing domestically grown pears whenever possible. For more information about California pears, grower resources, recipes, and industry updates, visit California Pear Advisory Board. As the interview concluded, Zanobini left listeners…
California Table Grapes 2026: Early Season, Global Demand, Strong Future
…Ag Meter and get deeper insights into the 2026 season. Contact & Resources For recipes, health information, and more about the industry, visit the official website of the California Table…
AgNet News Hour Podcast: Business, Ag Education, Water History & Orchard Health
…Papulias encourages new entrepreneurs to consider working with co-packers, manufacturers who produce products for emerging brands. This approach allows startups to bring family recipes or unique products to market without…
A Fresno Success Story Featured on the AgNet News Hour
…recognizable food brands Papagni will continue the conversation in the next episode, where Papulias shares recipes, cooking tips, and advice for entrepreneurs considering launching their own food businesses. 👉 Listen…
California Walnuts Poised for Growth as Global Markets Align
…to modernize how walnuts are perceived. Long seen primarily as a baking ingredient, walnuts are being repositioned as a produce item and everyday food, supported by decades of health research….
California Walnuts Gain Momentum as Robert Verloop Sees a Turning Point for Growers
…image. “Today’s walnuts are not your grandmother’s baking ingredient,” he said. The Commission is now pushing a feel-good campaign aimed at younger families, repositioning walnuts as a daily snack and…
Lex Nicoleta: Coastal Grandmother, Farming, Food & Influence
…negative comments carry weight—criticism comes with visibility. Food, Recipes, and Seasonal Cooking Food content plays a major role in Lex’s platform. She develops recipes by experimenting, focusing heavily on appetizers,…
Marketing, Wine & Ag: Lex Nicoleta on AgNet News Hour
…fresh vegetables—into recipes, reinforcing the idea that wine and food are experiential, not just consumable products. The Power of Video and Influencer Marketing A recurring theme in the discussion is…
John Duarte on California’s Future: Agriculture, Leadership & Change
…celebrate—a familiar rhythm for agricultural families. Their playful banter ranged from turkey recipes to brisket, to the famous Santa Maria tri-tip, to the challenge of feeding large groups with slow-cooked…