A new variety of strawberry is expected to hit U.S. grocery stores by 2022. A new type of white strawberry has been developed at the University of Florida (UF) Institute …
Sonoma County Farmer Sasaki Earns Award For Distinguished Service
Longtime Sonoma County agricultural and water leader Tito Sasaki has been presented with the California Farm Bureau Distinguished Service Award. The award was announced today during the 102nd California Farm …
AskUSDA Tool Launched to Help Customer Experience
The U.S. Department of Agriculture (USDA) recently launched a new platform to help improve customer experience. The new AskUSDA Contact Center will serve as a singular entry point to find …
Real Organic Project Virtual Symposium to Begin in January
The Real Organic Project (ROP) is expanding its educational efforts in providing a series of informational videos. The ROP Virtual Symposium is set to kick off in January. The theme of the …
Consumers Encourages to Give ‘The Gift of Eggs’ in New Ad Campaign
This holiday season, consumers are being encouraged to ‘give the gift of eggs.’ Before the Thanksgiving holiday, the American Egg Board launched a new marketing campaign that pokes fun at …
New Virtual Desktop Audits Program Available to Leafy Greens Producers
A new online platform has been launched to help leafy greens producers with the auditing process. Western Growers and the California Leafy Greens Marketing Agreement (LGMA) recently launched an online desktop audit …
NSAC Updates Farmers’ Guide to Conservation Stewardship Program
A new guide has just been released to help farmers sign up for the Conservation Stewardship Program (CSP). The National Sustainable Agriculture Coalition (NSAC) has released an update to its Farmers’ …
Almond Update: National Names Headline General Sessions Next Week
The Virtual 2020 Almond Conference is next week and the Almond Board of California has confirmed some well-known and highly respected names to headline their general sessions. ABC’s Senior Director …
USDA Updates Payment Limitation and Payment Eligibility Rule
The U.S. Department of Agriculture’s (USDA) Farm Service Agency recently published an update to the Payment Limitation and Payment Eligibility rule. Changes were initially made to the rule back in …
Almond Matters: 2021 Crop Preparations
In today’s Almond Matters, brought to you by Valent, growers are working on making all the necessary 2021 crop preparations. Taking appropriate action early in the season can mitigate the …
Prop 15 Failure Fueled by Rural Counties
Prop 15 failed on the November ballot and it was primarily due to rural county votes. Proposition 15 would have changed property taxes from being based on the purchase price …
Less Than 10 Days Left to Apply for Coronavirus Food Assistance Program 2
There are less than 10 days left to apply for the Coronavirus Food Assistance Program 2 (CFAP 2). The program provides direct relief to producers who continue to encounter challenges …
OGS Grower Roundtable Coming Up Next Week
The Organic Produce Network (OPN) is hosting an online event in lieu of its annual Organic Grower Summit (OGS). The virtual event is scheduled for Wednesday, December 9 at 10 a.m. …
Beet Curly Top Virus in Tomatoes Somewhat Manageable in 2020
It appears that beet curly top virus in tomatoes was somewhat manageable for California growers in 2020. Vegetable crops Farm Advisor for Fresno County, Tom Turini explained that the virus …























