The USDA’s latest look at avocados reveals trends that point towards growing consumer interest. USDA Economist Cathryn Webber: “The California Avocado Commission estimates that California will produce 375 million pounds …
California Avocado Crop Forecast Higher Than Initially Projected
The California avocado crop is expected to be larger than initially anticipated. The California Avocado Commission announced at its June 6 Board meeting that the 2024 avocado crop is estimated …
California Avocado Industry Remains Resilient Through Storm
It appears the California avocado industry got through the recent storm system largely unscathed. California Avocado Commission (CAC) President Jeff Oberman said that this year’s harvest is just about finished. …
‘Very Pleased’ with Overall California Avocado Season
The 2022 California avocado season is wrapping up, with nearly 263 million pounds shipped through August 14. According to the California Avocado Commission (CAC), approximately 97 percent of the crop …
Celebrate Avocados in June
A ten-year milestone for a certain fruit. That’s today’s This Land of Ours. Ten years ago, the California Avocado Commission first observed June as the official California Avocado Month and …
California Avocado Commission Approved in Unusual Vote
The referendum to approve the efforts of the California Avocado Commission for another half-decade looked a little different this year, yet was still overwhelmingly approved. Five years ago when the …
California Avocado Marketing Ramping Up with COVID Impacts Remaining
Pandemic trends are still affecting consumers as peak California avocado marketing ramps up. California Avocado Commission Jan DeLyser said despite improvements, they are still seeing consumers cooking at home more …
Good, yet Lower, 2021 Avocado Forecast Due to Weather
This year’s California avocado crop looks good but will likely come in a little lighter than expected. In January, avocado-producing areas of California experienced heavy winds. Ventura County producer Chris Sayer …
California Avocado Commission Referendum Currently Underway
Avocado growers are once again being asked to weigh-in with their thoughts about the California Avocado Commission (CAC). The state-mandated referendum vote is held every five years by the California Department of …
Avocado Marketing in China a Massive Undertaking
The California Avocado Commission was, of course, happy to hear that part of the ‘phase-one’ agreement between the U.S. and China included Hass avocados. But now the commission has to …
Shifting Focus: Avocados Rethink Promoting Industry Amidst COVID-19
The current restrictions surrounding the ongoing pandemic is changing how associations promote their industries. The COVID-19 social distancing and shelter at home recommendations are impacting everyday life around the state, …
Foodservice Down, But ‘Brisk’ Fresh Avocado Market Helping
A ‘brisk’ fresh avocado market is making up for some issues due to COVID-19. The order for Americans to stay at home to help slow down the spread of the …
Automated Fertigation Could Be Ideal for Avocado Trees
Spoon-feeding nutrients to trees has been beneficial in trials and could be well suited with avocado production. Citrus growers in Florida trying to cope with huanglongbing disease have found that focusing …
Keeping A Watchful Eye on Colombian Avocado Production
There appears to be a lot of potential for Colombian avocado production in the next few years. Representatives from the California Avocado Commission (CAC) recently visited the country to talk …
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