…sugar is coming on strong, the color is fantastic, and consumers are ready for California fruit.” He also reported that this year’s market fundamentals look favorable for growers. “The quality…
Trump, Trade & U.S. Beef: Kevin Kester on Cattle Markets
…long-standing frustration among U.S. producers who compete against imports grown under cheaper labor, fewer regulations, and different standards. Kester supports U.S.A. labeling but cautions that consumers must understand what labels…
Kevin Kester on Cattle, Trade, and Prop 50: Halloween Highlights from the AgNet News Hour
…store, pocketbooks often make the decision,” he said. Even so, he noted that demand remains strong. “Even with record prices, consumers are still buying American beef because of its quality.”…
Beef Plan, Spray Tech, and AI: California Ag Eyes Relief and Reinvention
…opened with encouraging news for cattle producers: USDA released a multifaceted plan aimed at stabilizing the beef sector and easing price pressure on consumers. The framework focuses on three pillars—strengthening…
Van Groningen & Sons: A Century of California Farming
…notably watermelons, cantaloupes, and honeydews. Each piece of fruit carries a traceable barcode that identifies when and where it was picked, packed, and shipped. Bryan hopes retailers and consumers alike…
Nat DiBuduo: Politics, Water & California Farming
…consumers.” But he also noted that the current downturn is different. “The Surgeon General came out and said everything with alcohol is not good for you. He actually attacked wine…
Nat DiBuduo, the “Godfather of Grapes,” on the Future of California Wine and Farming
…Madera and see vineyards piled up waiting to be shredded.” He believes the wine industry must reinvent its marketing to connect with younger consumers. “The older generation is drinking less…
Raisin Industry Legends Warn of Challenges and Chart a Path Forward
…aggressive marketing to new generations of consumers, positioning raisins as a healthy, convenient snack. As McCormick put it, “It has to be sustainable — not just environmentally, but economically.” The…
Kevin Kester on Ranching, Trade, and Ag’s Next Generation
…high. Yet, consumers continue to purchase beef because quality has improved dramatically. With more prime and choice grades available, U.S. beef enjoys a strong reputation worldwide, and Americans remain willing…
Pistachios, Water & Trade: Kreps on Farming’s Future
…done that’s for the good of the American people,” he urged. Pistachios for the Holiday Season Looking ahead, Kreps encouraged consumers to support the pistachio industry, especially during the holiday…
John Duarte on Central Valley Agriculture: Water, Prop 50, and the Future of Avocados
…and healthy fat continues to grow worldwide. “It’s kind of like almonds were 20 years ago,” John said. “Consumers are telling us what they want, and now it’s time to…
John Duarte Shares Bold Nursery Innovations and Warns of Prop 50 Threat
…available avocado trees to California growers by 2027. “Consumers are telling us they want avocados — and the Valley can deliver,” he said. But Duarte’s optimism was tempered by political…
California Trucking: Costs, Rules & Roadblocks
…more, and reduce payload capacity. That means fewer goods per trip and higher costs for shippers and consumers. Charging logistics make things worse: a truck traveling over the Grapevine could…
California Farmers Face Policy, Energy, and Innovation Challenges
…revealed a deeper concern: California’s power grid cannot support the scale of electric vehicles being mandated. Forcing this transition, she argues, is another example of “mandated commerce,” where consumers and…