The Hass Avocado Board (HAB) has officially opened nominations for its 2025 election cycle, inviting industry leaders to play a pivotal role in shaping the future of the U.S. avocado …
Hass Avocado Board Focuses on Promoting Avocados’ Health Benefits
The Hass Avocado Board‘s 2025 communications plan focuses on promoting avocados’ health benefits, particularly for heart health and type 2 diabetes management, targeting health professionals and consumers, especially the general …
Significant Changes Recently in the Avocado Market
The avocado market has seen significant changes recently. U.S. shipments increased by 8% week-over-week and 32% year-over-year, with California experiencing an 86% growth. Mexico maintains a dominant 85% market share. …
California Avocado Harvest for 2025
The California avocado harvest for 2025 is projected to reach 375 million pounds, marking the largest crop since 2020. This optimism is driven by growers’ investments in tree planting and …
California Avocado Growers Preparing for Largest Crop Since 2020
California avocado growers are preparing for their largest crop since 2020, with promotable volumes expected in late March and early May, and a comprehensive supply through the summer. This outlook …
Avocado Industry Facing Shortage
The avocado industry is facing a 25-30% shortage due to reduced USDA inspections and weather-related trucking delays, leading to tight supplies and increased prices in the coming weeks. Mexico is …
USDA Invests $85 Million to Boost Organic Market Opportunities Nationwide
The USDA has allocated $85 million in grants to strengthen organic markets nationwide, with California avocado farmers among the notable recipients. This funding is part of the USDA’s Organic Market …
Registration Open for CA Avocado Society Annual Meeting
The California Avocado Society is preparing for its annual meeting and registration is now underway. The meeting will be Friday October 25th. Registration for members is $80.00. Non members can …
Strong Start for Mexican Avocado Season
Mexico’s supply of avocados is looking good this season, despite a slow start. According to Fresh Plaza, the new season for Mexican avocados is well underway, though the year has …
USDA Seeks National Hass Avocado Board Nominees
The U.S. Department of Agriculture is seeking nominations for the Hass Avocado Board to fill eight seats that are set to expire on October 31. Seats include four for domestic …
California Avocado Industry Remains Resilient Through Storm
It appears the California avocado industry got through the recent storm system largely unscathed. California Avocado Commission (CAC) President Jeff Oberman said that this year’s harvest is just about finished. …
Luna UCR: ‘Already Adapted to a High-Density Planting Setting’
The new Luna UCR avocado variety developed at UC Riverside offers valuable attributes for growers. It is a “B” flower type so it can serve as a pollinizer for other …
New Avocado Variety Gives Growers Additional Production Options
An avocado variety developed at the University of California, Riverside (UCR) gives producers new opportunities. The ‘BL516’ avocado scion cultivar known by its commercial name of Luna UCR, took decades …
Last Year was the Best Yet for One California Avocado Grower
Ventura County avocado grower Chris Sayer described 2022 as a “banner year” for their operation at Petty Ranch. Production also appeared to be strong throughout the state. Sayer explained that …
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