The USDA has allocated $85 million in grants to strengthen organic markets nationwide, with California avocado farmers among the notable recipients. This funding is part of the USDA’s Organic Market …
Registration Open for CA Avocado Society Annual Meeting
The California Avocado Society is preparing for its annual meeting and registration is now underway. The meeting will be Friday October 25th. Registration for members is $80.00. Non members can …
Strong Start for Mexican Avocado Season
Mexico’s supply of avocados is looking good this season, despite a slow start. According to Fresh Plaza, the new season for Mexican avocados is well underway, though the year has …
USDA Seeks National Hass Avocado Board Nominees
The U.S. Department of Agriculture is seeking nominations for the Hass Avocado Board to fill eight seats that are set to expire on October 31. Seats include four for domestic …
California Avocado Industry Remains Resilient Through Storm
It appears the California avocado industry got through the recent storm system largely unscathed. California Avocado Commission (CAC) President Jeff Oberman said that this year’s harvest is just about finished. …
Luna UCR: ‘Already Adapted to a High-Density Planting Setting’
The new Luna UCR avocado variety developed at UC Riverside offers valuable attributes for growers. It is a “B” flower type so it can serve as a pollinizer for other …
New Avocado Variety Gives Growers Additional Production Options
An avocado variety developed at the University of California, Riverside (UCR) gives producers new opportunities. The ‘BL516’ avocado scion cultivar known by its commercial name of Luna UCR, took decades …
Last Year was the Best Yet for One California Avocado Grower
Ventura County avocado grower Chris Sayer described 2022 as a “banner year” for their operation at Petty Ranch. Production also appeared to be strong throughout the state. Sayer explained that …
Cover Crops Prove Valuable During Recent Storms
Cover crops provide a variety of benefits to growers and the recent storm systems that came through California demonstrated multiple advantages. Chris Sayer from Petty Ranch in Ventura County said …
‘Very Pleased’ with Overall California Avocado Season
The 2022 California avocado season is wrapping up, with nearly 263 million pounds shipped through August 14. According to the California Avocado Commission (CAC), approximately 97 percent of the crop …
Avocado Grower Sees Opportunity for the Industry in the Years Ahead
There is optimism among producers that the avocado market will remain strong in the years ahead. One of the family partners in Petty Ranch, Chris Sayer explained they are in …
Celebrate Avocados in June
A ten-year milestone for a certain fruit. That’s today’s This Land of Ours. Ten years ago, the California Avocado Commission first observed June as the official California Avocado Month and …
Avocados Are Good for More Than Guacamole
It’s a Cinco de Mayo favorite, but avocados are good for more than just guacamole. A study published recently in the Journal of the American Heart Association found that eating …
New eToolkit for Avocado Industry
The past two years of the pandemic emphasized consumers online purchasing abilities. According to the most recent Hass Avocado Board (HAB) study, nearly a third of consumers are currently purchasing some …
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