…where fewer people go out socially, and many avoid drinking heavily to protect their online image and “digital footprint.” Baby boomers remain the largest wine consumers, but Marlena emphasizes the…
Dairy, Family, and Football: Joseph Bakker’s Life in the Central Valley
…Too often, he says, people see negative stories online without understanding the full picture. “I love when people ask me questions,” he said. “I tell them we treat our cows…
Coastal Grandmother Talks Ag and Online Influence
…Grandmother Talks Ag and Online Influence A Social Media Phenomenon Born in the Kitchen Lex recounted the moment her idea caught fire. “I said I was dressing like someone’s Coastal…
USDA Launches Grape Grower Survey
…options to complete the survey: Secure online submission Return by mail Send via fax All responses are strictly confidential and used exclusively for statistical purposes, ensuring the integrity of the…
Organic Citrus Sales Surge in 2024, Topping $300 Million
…behavior, particularly among health-conscious and environmentally aware consumers. The availability of the full State of Organic Produce 2024 Report online provides valuable insights for growers, retailers, and industry analysts looking…
California Walnuts Launch “Feel Good” Campaign for Gen Z & Millennials
…campaign’s digital footprint extends across social platforms, streaming services, and online video—meeting young consumers where they already spend their time. From Digital to In-Store Activation But the Feel Good message…
American Agriculture History Minute: Farmland Values and Location
…this farm in October 2024. 90 acres, 20 miles northeast of Omaha, Nebraska in extreme western Iowa. The farm sold online $17,900 per acre. Again, location, location, location. That’s today’s…
Innovations and Insights Field Day
…professionals and learn about the latest research and developments shaping the future of avocado farming. Online registration for the event is now available. In addition to expert-led sessions, the event…
From Exports to Excess: How Tariffs Are Crushing the Hay Market
…both silage and baled forage. Placing this local hay from a week-to-week standpoint is as labor intensive as it’s ever been. You will have more hay even come online here within the…
Reisinger Discusses Challenges and Solutions for Farms in Book
…Poor is available on Amazon or anywhere else you buy books online. It’s also available in bookstores across California and nationwide. They’ll have it or they can order it for…
Pet Lover’s Spay and Neuter Grant Program-Receives Funding from CDFA
…of awards and project abstracts are available online. The Pet Lover’s Spay and Neuter Grant Program is funded by 1) the Pet Lover’s License Plate Program, which generates proceeds through specialized license plate…
Lawfare Portal for Farmers and Ranchers Launched
…online portal recently and said that “we must ensure that our farmers and our ranchers have not and will not be targeted for living the American way of life.” This…
Ocean Freight Rates Tick Up as Tariff Moves Shake Trade
…week, as ongoing tariff changes out of Washington continue to impact global trade flows, according to Freightos. Freightos is an online platform that allows businesses to compare, book, and manage…
CA DPR Seeks Public Input on New Pesticide Review Process
The California Department of Pesticide Regulation (DPR) is asking for public feedback on its proposed pesticide prioritization process. Comments will be accepted through May 8 on the department’s online comment…