…Monterey County might become a great solution in Madera.” The Evolution of Drip Irrigation Over the past two decades, California growers—particularly those in the almond-rich Central Valley—have embraced drip irrigation…
Corey Broad of Avid Water on California’s Fixable Water Crisis
…opportunities to bridge the gap between agriculture and urban communities. “Yes, this problem is solvable if we take action,” he concluded. For farmers across the Central Valley, Broad’s message rang…
Purina’s Checkerboard Logo: An Agricultural Icon
…even further. He named the company headquarters Checkerboard Square, reinforcing the logo as more than just a marketing choice—it became a central part of the company’s identity. Over the years,…
Alexandra Duarte’s Fight for California’s Future
…while the measure does not directly impact state legislative seats, it has serious implications for federal representation in California’s Central Valley. “Prop 50 would mean we will not have representation…
Alexandra Duarte Pledges to Fight for California Farmers in State Senate Run
…federal representation. “If Prop 50 passes, the Valley loses its ability to fight in Washington,” she cautioned. On regulations, Duarte gave concrete examples of state overreach, including new laws requiring…
California Raisin Leaders on Trade, Water & Future
…of the valley,” dominating the state’s agricultural landscape. In 1900, industry pioneer Theodore Kearney laid the foundation for grower cooperatives, efforts that eventually led to the establishment of Sun-Maid. However,…
Raisin Industry Legends Warn of Challenges and Chart a Path Forward
…takeaway for California growers: the raisin industry isn’t dead, but it must adapt. With innovation, marketing, and political engagement, raisins can remain a vital part of the Central Valley’s farming…
Kevin Kester on Ranching, Trade, and Ag’s Next Generation
…of the world,” Parkfield may be warm during the day, but evenings cool into the mid-50s with low humidity compared to the San Joaquin Valley. This climate creates an ideal…
Ohio River: A Lifeline of American Agriculture
Introduction The Ohio River has played a crucial role in shaping American agriculture and commerce. Stretching nearly a thousand miles, this historic waterway has been central to trade, transportation, and…
Pistachios, Water & Trade: Kreps on Farming’s Future
…lines in search of water. While the issue remains serious, he said growers are making progress in keeping populations under control. Water Woes in the Central Valley Even with ideal…
John Duarte on Central Valley Agriculture: Water, Prop 50, and the Future of Avocados
…force politicians to work for their constituents. But if Central Valley districts are absorbed into coastal, left-leaning districts, agriculture will lose its leverage. “We do not need the Central Valley…
John Duarte Shares Bold Nursery Innovations and Warns of Prop 50 Threat
…concern. He called Proposition 50 a direct threat to Central Valley farmers, warning that the measure would gerrymander rural communities out of fair representation. “If Prop 50 passes, the Valley…
Shannon Douglas: Leading California Agriculture Through Opportunity and Challenge
Shannon Douglas California is one of the most diverse and productive agricultural states in the nation. From the vineyards of Napa to the citrus groves of the Central Valley, farms…
Lorenzo Rios: Valley Strong Vision for California
…Valley, a Strong State For Rios, restoring California begins with strengthening the Central Valley. “Make America Great should not be a political slogan,” he said. “It should be a duty…