Almond Board: Marketing Program Journey

Taylor Hillman Almond Update, News from our Sponsors

The Almond Board of California’s marketing program has grown a lot since it started 20 years ago. Senior Director of Global Marketing Emily Fleischmann talked about the strides the program has made. From the Almond Board: Almond Board of California’s (ABC’s) consumer marketing program as we think of it today began almost 20 years ago. At that time, almonds were …

crop reports

Almond Assessment Increase Approved

Taylor Hillman Industry News Release, News from our Sponsors 0 Comments

Sustainability and Production Research, Global Marketing Initiatives to Move Forward as USDA Implements Assessment Increase On Dec. 20 the USDA published the Final Rule to implement the recommendation by Almond Board of California (ABC) to increase the assessment from 3 cents per pound to 4 cents per pound for a three-year period beginning with the current 2016–17 almond crop. The …

Almond Orchard of the Future Fuels Industry Growth

Taylor Hillman AgNeTVideo, Specialty Crops, Tree, nut & vine crops 275 Comments

Almond Board of California President and CEO Richard Waycott went into detail about the state of the industry presentation at this year’s Almond Conference. The industry is seeing growth among challenging times, and Waycott said focusing on the almond orchard of the future is spurring innovation and fueling that gain.

Almond Board of California

Almond Board of California Announces 2017 Election

Dan Industry News Release, Tree, nut & vine crops 8 Comments

Almond Board of California (ABC) announced that Jan. 20, 2017, is the deadline for filing nominations for the 10 open positions on its Board of Directors. The Board members meet several times a year, and are responsible for influencing the strategic direction of ABC. Serving on the Board offers those in the industry the opportunity to give back with their …

acp eradication

Psyllid Spreads North, Found in Placer County

Dan Citrus, Industry News Release, Pest Update 0 Comments

The Asian citrus psyllid, a small insect that can carry a devastating citrus tree disease, has been detected in Placer County. The disease, called Huanglongbing, and is also known as HLB or citrus greening disease, will kill any tree it infects and there is no known cure, other than prevention. A call to the California Department of Food and Agriculture’s …