…labor laws, and environmental requirements. Genasci points to the 40-hour overtime law as an example of well-intentioned policy with unintended consequences—farm workers now often take home less pay due to…
California Wine Faces a Generational Challenge: Marlena Paolilli
…to drink due to health awareness and the permanence of digital footprints. “They don’t want to be recorded drunk and doing something stupid,” Paolilli observed. Innovation in Wine Marketing To…
Founding Fathers, Farming, and the Rise of Agricultural Education
…and food production. Their interest in agricultural experimentation reflected a broader national recognition that progress in farming required innovation, research, and education. This vision laid the foundation for government involvement…
Marlena Paolilli on Cry Baby Wine and the Future of California’s Wine Industry
…importance of adapting to younger generations’ values—sustainability, convenience, and quality storytelling behind each bottle. Innovation: Non-Alcoholic & CBD-Infused Wines To meet changing demand, Cry Baby Wine is developing non-alcoholic wines…
Syngenta Vegetable Seeds: Advancing Lettuce and Melon Varieties in Salinas
…market in Salinas, particularly for hearts, cartons, and processing. While the same varieties may not be used across regions, Syngenta designs solutions specific to environmental conditions. “Warm season, cool season,…
Rachel Nettleton Leads Kern County Farm Bureau
…advocacy that directly address the evolving needs of its members. Innovation and Sustainability Farmers in Kern County are known for their innovation and resilience. From drip irrigation systems that conserve…
Freight Safety and Dairy Market Pressures: Nick Folio
…counter what they described as California’s regulatory “twilight zone.” The EPA has moved to block the state from imposing trucking rules on out-of-state carriers, while the USDA has announced efficiency…
California Trucking Rules Under Fire: EPA Pushback
…hosts Nick Papagni and Josh McGill broke down the latest developments impacting farmers, truckers, and communities across the state. EPA Pushes Back on California Trucking Regulations The Environmental Protection Agency…
Stanislaus Farm Bureau Leads in Advocacy and Education: Anna Genasci
…agriculture,” she explained. With technology playing a larger role in dairies, orchards, and row crops, Genasci believes that modern farming offers a place for every interest—from robotics to environmental science….
The Birth of the USDA and Land-Grant Universities
…of Land-Grant Institutions The creation of the USDA and the land-grant university system continues to shape American agriculture today. These institutions laid the foundation for innovation, farm efficiency, and rural…
Midland Tractor: John Deere Dealer Powering California Farmers with Innovation and Service
…1979, laying the foundation for a family legacy that continues today. Midland Tractor: John Deere Dealer Powering California Farmers with Innovation and Service The dealership’s close relationship with John Deere…
California Farmers Under Pressure: Andrew Genasci Calls for Advocacy and Common-Sense Policy
…“If we’re not at the table in Sacramento and D.C., someone else is. Whether it’s environmental groups or labor groups, they’re telling their story. We need to tell ours.” He…
History of Land-Grant Universities in U.S. Agriculture
…impactful education initiatives in U.S. history. By opening doors to agricultural and technical education, these institutions not only advanced farming practices but also fostered innovation across industries. Their influence continues…
Florida Citrus and Specialty Crops: Frank Giles on Challenges, Optimism, and Innovation
…watermelons—creates resilience. Giles emphasized that networking and shared innovation at the Expo help farmers across the Southeast and California learn from each other’s challenges. Labor and automation remain front and…
