…Consumer Preferences Despite excellent vineyard conditions, the industry continues to face challenges. Younger consumers over 21 are drinking less alcohol overall, including wine. Jordan noted that this trend is not…
Milk Is Back: Health Benefits, Kids, and California Dairy
…serving than many alternatives. Sales data shows consumers moving away from dairy substitutes that lack comparable nutrition and returning to milk, cheese, and yogurt as everyday staples. Policy Updates and…
AgNet News Hour Podcast Recap: Agriculture Policy, Rodeo Ambassadors, and Holiday Cheer
…the health benefits of prunes, a crop deeply rooted in California agriculture. The segment reinforces how science, branding, and storytelling continue to play a vital role in connecting consumers to…
AgNet News Hour: Alexandra Duarte on California Agriculture, Water Policy, and the Future of Farming
…They also explore the role of consumers in supporting small businesses over large corporations, emphasizing sustainability and local community impact. Call to Action: Learn more about Alexandra Duarte’s campaign for…
Navigating Agriculture’s Crossroads: Insights from Nick Foglio
…continued pressure on hay pricing going into winter. Wine Market Shifts Alcohol consumption continues to decline, particularly among older drinkers and younger consumers who are increasingly health-focused or shifting toward…
Rethinking Wine’s Future: Tim Hanni on Consumers, Taste & Growth
…leader with more than 60 years in the industry, offers a bold, research-driven perspective that challenges long-held assumptions about wine, consumers, and marketing. Rethinking Wine’s Future: Tim Hanni on Consumers,…
The Future of Wine: Tim Hanni Explains Consumer Shifts and Solutions
…are struggling—and what needs to happen to bring new drinkers into the category. Why Wine Marketing Is Broken Hanni argues that wine isn’t struggling because consumers lack education—it’s because the…
A Conversation with Nicholas “Nick” Karavidas: A Winemaker’s Journey and Today’s Global Wine Challenges
…Karavidas on the Future of Wine: Global Frameworks, Young Consumers, Automation, and Industry Transition Why Young Adults Aren’t Reaching for Wine The Ag Meter shifted the conversation to one of…
Inside Today’s Wine Market: A Deep-Dive Conversation with Veteran Winemaker Nick Karavidas
…insights via his Purple Happy Wine Inside Out Newsletter on LinkedIn. Why Younger Consumers Drink Less Wine The conversation turned to a key demographic shift. According to Karavidas, younger adults…
Regulations, Water Challenges, and the 2026 Outlook: Roger Isom on the AgNet News Hour
…engage new generations of drinkers. Younger Consumers: Price, Health, and Lifestyle Drive Decisions Lorrie explained that younger adults are drinking less wine for several reasons—cost being a major factor. Many…
Inside Butte County Agriculture: Education, Community, and Critical Issues
…the Farm Bureau. Colleen clarified that anyone can become a member—farmers, ag businesses, local companies, restaurant owners, consumers, or anyone who wants to support the agricultural community. Membership information is…
Navigating California’s Agricultural Regulations: Insights from Bryan Little of the California Farm Bureau
…regulations, and complex compliance requirements make it increasingly challenging for farmers to remain profitable. Yet, California continues to lead in high-quality food production, environmental protection, and worker safety—values that consumers…
California Agriculture News: Labor, Automation, and Policy Updates – AgNet News Hour
…of California-grown produce for consumers, even during holiday seasons. Tyson Foods Cattle Packing Closure and Industry Impact A major story covered was the closure of Tyson Foods’ cattle packing plant…
California Agave Farming: Stuart Woolf’s Vision for Sustainable Agriculture
…and rising operational expenses further complicate farming in California. Public Understanding and Agricultural Metrics Woolf stresses that the public often underestimates the pressures on modern farmers. Many consumers take grocery…