…more efficient: More milk is produced on fewer acres Better technology boosts productivity The sector continues to meet global demand with a smaller footprint And, again, California’s dairy products meet…
California Agriculture at a Crossroads: Insights from Fresno County Farm Bureau President Ryan Jacobsen
…basic realities of agriculture. Many still hold misconceptions—like believing chocolate milk comes from brown cows—or have no idea how staple crops are grown. Jacobsen shared examples of high-ranking officials who…
Ryan Jacobsen on Farming Through Storms, Labor, and the Future of California Agriculture
…grow underground or that chocolate milk comes from brown cows. We’ve got to bridge that gap.” On labor and immigration reform, Jacobsen was cautiously optimistic. “I’m hopeful this administration will…
How Radio Transformed American Agriculture History
…Radio allowed producers to respond quickly to shifting market conditions, giving them a competitive advantage in an increasingly modern agricultural economy. This rapid expansion proved the enormous value of communication…
Kings River Packing: Eight Generations of Citrus Leadership
…Supply Through International Partnerships To maintain continuous citrus availability, Kings River has developed a strong partnership with Chilean grower Alejandro Barros, one of the world’s largest mandarin producers. Together they…
Let’s Talk Livestock Risk Protection For Those Beef On Dairy Animals – Matt Ramsey
There’s a new group of trusted advisors that’s been established to help dairy operators find and utilize some risk management tools for both milk, and the beef on dairy element…
Farming the Frontier: How Early Settlers Built America
…producing just enough to meet daily needs. Settlers typically kept a few chickens for eggs, a hog or two for meat, a cow for milk, and sometimes sheep for wool….
Electrostatic Spraying: On Target’s AgTech Revolution
…spraying at scale in the agricultural market. Its loyal customer base continues to grow as more producers see tangible improvements in efficiency and performance. Try Before You Buy: A Hands-On…
Trump, Trade & U.S. Beef: Kevin Kester on Cattle Markets
…long-standing frustration among U.S. producers who compete against imports grown under cheaper labor, fewer regulations, and different standards. Kester supports U.S.A. labeling but cautions that consumers must understand what labels…
Building the Future of Ag Tech: Danny Bernstein and The Reservoir at FIRA 2025
…team reflected on the resilience of farmers navigating today’s challenges. Despite market pressures, labor shortages, and regulatory hurdles, producers continue to adapt. “What I love about ag tech is that…
Kevin Kester on Cattle, Trade, and Prop 50: Halloween Highlights from the AgNet News Hour
…consumer prices, they triggered a temporary futures market dip and confusion among producers. “He’s trying to help, but when you insert yourself directly into the market, it sends shockwaves all…
Merced College Dean Cody Jacobson Champions the Future of California Ag Education
…when we teach, it’s not just theory — it’s what’s happening right now in the field.” Jacobson also raises sheep and comes from a family of livestock producers, giving him…
Post–Civil War Wheat Crash: How Farmers Turned to Corn and Livestock
…in foreign competition. The result was devastating for American producers—wheat prices plummeted almost overnight. At the same time, older fields began showing signs of exhaustion. Years of continuous wheat planting…
California Farmers Confront Global Competition and Retail Pressure on AgNet News Hour
…prices just as producers begin recovering from pandemic-era losses. Lane emphasized that while the Trump administration’s beef stabilization plan offers promise—focusing on herd rebuilding, processing expansion, and grazing access—import balance…