…retailers to adjust quickly, shifting promotions and pricing earlier to keep fruit moving and markets stable. Supply, Demand, and a Competitive Market About 80% of California cherries stay in the…
Pistachio Market Outlook Brightens as Global Tensions Shift Supply Dynamics
…about both the pistachio crop and the resilience of California agriculture. “Be prepared—it’s going to take a lot of effort to get that food to your table,” he said. “But…
California Farming, Water & Pistachios: Inside The Ag Meter Interview
…consumers: farming is not easy, and it’s not optional. With long hours, rising costs, and unpredictable conditions, farmers continue to produce the food that feeds the world. Kreps encourages everyone…
Walnut Orchards to Washington: Jenny Moffitt’s Mission to Save American Farming
…Labor and operations At American Farmland Trust, that means sitting down at the kitchen table with farmers, walking their land, and understanding the full picture—not just one piece of the…
Farmland Protection and Farm Transition Take Focus in AgNet News Hour Interview
…transitioning operations to the next generation. This includes everything from estate planning to business strategy, ensuring farms can remain productive and profitable for decades to come. “We sit down at…
California Cattle Under Pressure: Katie Roberti Speaks Out
…how food is produced. That’s why communication—through newsletters, podcasts, and interviews like this one—is so important. From Ranch to Table—and Backyard Grills The conversation wasn’t all heavy topics. Roberti shared…
Fresno’s Pappy’s Seasoning: A Family Legacy Built on Flavor
…with chef Jonathan Evans called Volcano Johnny’s, featuring specialty hot sauces, hot honey, and infused olive oils. For entrepreneurs with a great recipe but limited resources, Eddie recommends partnering with…
More Than a Million Strong: How FFA Is Shaping America’s Future
…direction. Agriculture Is Everywhere One of the most powerful reminders from the interview is that agriculture touches every aspect of daily life. “It’s not just the food on your table,”…
Kern Oil: Rickey Bird on California’s Energy, Community, and the Human Cost
…shuttered businesses, and rising property taxes. It’s a human and economic cost that people don’t often see.” The impact stretches beyond the oil fields. Transportation costs for agriculture, from table…
Leo Burnett and the Birth of the Jolly Green Giant
…an important turning point. It challenged long-held assumptions about what types of corn were suitable for the dinner table and helped expand consumer acceptance of yellow corn as a food…
California Cattle Challenges & Opportunities: Insights from Rick Roberti
…the table,” Roberti says. Looking Ahead: Hope for California Agriculture Despite challenges, Roberti sees reasons for optimism. California produces unique, high-quality beef thanks to year-round grass, strategic calf births, and…
Early Spring Moves That Protect Yield in Tree Fruit and Grapes
…growers should focus on right now in tree fruit, almonds, and table grapes. Todd explains why the period between dormant and bloom is so critical, from staying ahead of brown…
Why California Agriculture Is Losing Ground Despite Feeding the World
…tech sector. Even as one of the state’s largest industries, agriculture lacks the political clout needed to influence policy. Agriculture Losing Its Seat at the Table Mason warned that California…
Margaret Mims on Leadership, Water, and Why She’s Running for Fresno County Supervisor
…have people at the table who understand farming, you end up with policies that look good on paper but fail in the real world,” she said. She encouraged growers, ranchers,…






















