…hard economic times. For many struggling farmers, popcorn also became a lifeline. As traditional crops lost profitability, some agricultural families shifted to growing popcorn as a way to survive financially….
California Citrus Outlook Strong Despite Weather Challenges and Rising Costs
…pressures, including rising input costs and supply chain challenges. Packaging, fuel, and labor all continue to impact profitability, often without corresponding increases in retail pricing. “Those costs are hard to…
California Ag Secretary Karen Ross Discusses Future of Farming, Water, and Regulation Challenges
…include profitability, not just environmental goals. “You cannot have climate resiliency or environmental resiliency if you don’t have economic resiliency,” she said. Looking ahead, Ross said the future of California…
Smart Water, Stronger Farms: Aqua4D’s Impact on Agriculture
…before it impacts yield. These advancements reduce labor demands while increasing precision and profitability. As Nunes put it, the goal is clear: help farmers spend less time reacting to problems…
Soil Secrets Growers Can’t Afford to Ignore: Why This Ag Meter Interview Matters
Russell Taylor As spring transitions into the heat of the growing season, every decision a grower makes right now can impact yield, quality, and profitability months down the line. That’s…
Inside Agriculture’s Turning Point: Mike Johanns on Policy, Profitability, and the Future
…generation on the farm, the answer was simple: profitability. That message drives much of Johanns’ work today. Farmers don’t lack passion—they need sustainable margins to continue. Without profitability, even the…
Fire Ant Control and Farm Policy Take Center Stage; Mike Johanns Shares Insight for Growers
…profitability, innovation, and strong policy support in ensuring the future of farming, particularly in highly regulated states like California. One key topic was the role of research and development tax…
Mike Johanns Talks Farm Profitability, Policy, and the Future of California Agriculture
…particularly tough conditions, with some vineyards being removed or left unharvested due to declining demand. A key theme throughout the discussion was profitability. Johanns emphasized that keeping farmers on the…
Dave Roberts Says California Farmers Are Being Squeezed From Every Direction
…right — but the system is making it harder and harder to survive. Roberts explained how global imports, shrinking marketing windows, and fewer major buyers are compressing profitability. In the…
California Freight in Crisis: Wildwood Express on the Pressures Facing Trucking and Agriculture
…Rebuilding engines alone can cost $30,000–$40,000. Woods emphasizes that downtime from service delays can seriously impact profitability and operational efficiency, particularly during critical harvest windows. Even routine upgrades, like sensors…
Learning, Networking, and a Change of Scenery: Why California Growers May Want to Head to Fort Myers in 2026
…improve efficiency, sustainability, and profitability. For growers and agribusinesses alike, it’s an efficient way to evaluate new products, talk directly with suppliers, and make connections that extend beyond the event…
From Backyard Prototype to Global Ag Tech: Carbon Robotics’ LaserWeeder Revolution
…world-class AI robotics with personalized support, Carbon Robotics ensures growers can maximize both productivity and profitability. Advocacy for California Farmers Beyond technology, Mikesell advocates for policies that support autonomous farming….
California Agriculture’s Champions: John Duarte on Leadership, Policy & the Future
…California agriculture operates in one of the most complex regulatory environments in the world. Growers must balance sustainability, compliance, workforce stability, and profitability — all while competing in global markets….
Rick Roberti Calls on Californians to Get Involved as Cattle Industry Faces a Crossroads
…record-high cattle prices driven by strong consumer demand, Roberti warned that profitability is still fragile. Rising costs, regulatory pressure, predator losses, and uncertainty around water and land access continue to…























