…season is expected to run through early September, offering a steady supply of sweet, juicy cherries during the peak of summer demand. This extended window benefits consumers looking for fresh…
Netting Mandarins: A Citrus Shift at Kings River
…last 10 years, we’ve all worked diligently to find the very best varieties—ones with the characteristics and qualities consumers want.” Seedlessness, once a selling point in grapes and watermelon, is…
California Walnuts Launch “Feel Good” Campaign for Gen Z & Millennials
California Walnuts Rebranded for the Next Generation of Snackers DepositPhotos image California’s walnut industry is undergoing a bold transformation aimed at reconnecting with younger consumers. The California Walnut Board and…
AgNet News Hour Monday, 06-23-25
…farming in the state. Also in today’s show: highlights from the California Beef Ambassador contest, California Grown’s new agritourism website, and a surge in walnut marketing aimed at younger consumers….
California’s Beef Industry Faces Historic Supply Shortage
…1951. This unprecedented drop is creating a ripple effect across the supply chain, especially as consumer demand remains unwavering. Demand Remains Strong Despite High Prices “Consumers have not reached a…
California’s Meat Industry Faces Historic Supply Crunch
…Protein Alternatives While beef prices climb, consumers are turning to alternatives like chicken and pork. Hill explained that these proteins don’t face the same supply constraints, largely due to faster…
Spring Rainfall Bring Thrip Challenges to California Citrus Growers
…to protect their crops and maintain the quality consumers expect. Listen to the full interview with Jesse Silva, covering more insights on pest management, market quality, and the broader challenges…
AgNet News Hour Wednesday, 06-18-25
…to continue telling its story—not just to policymakers, but to neighbors, voters, and future consumers. Jacobson’s passion for farming is deeply personal, rooted in his family’s history and his own…
California Citrus Shines: Jesse Silva Highlights Quality, Demand, and Imports
…in citrus quality. The region’s cool evenings and warm days help produce fruit with vibrant color and high sugar content—qualities that appeal to both U.S. consumers and international buyers. “We…
Ryan Jacobsen: Defending California Agriculture
…see real change.” Join the Movement Jacobsen welcomes all supporters of agriculture to join the Fresno County Farm Bureau, regardless of occupation. “We need everyone—farmers, consumers, advocates. Without a seat…
AgNet News Hour Monday, 06-16-25
…Sales at Kings River Packing. Silva shares the latest on California’s citrus industry—from lemon market shifts and export challenges to thrip pressures, netting strategies, and what consumers can expect in…
Jesse Silva Discusses California Citrus, Global Trade, Future of Farming
…to consumers is minimal—roughly 2%—since tariffs are levied on grower settlements rather than full costs. California Citrus Quality Still in High Demand “Consumers really love the story of how hard…
California Avocado Month Launches with Strong Supply and Soaring Demand
…July. This steady supply ensures that consumers will continue to find California avocados on store shelves throughout the summer. Industry experts say these favorable conditions—combined with sustained promotional momentum—are strengthening…
Strawberry Supply Holds Steady Amid Seasonal Fruit Competition
…has shown resilience. With solid production levels sustaining the pipeline, the market remains firm. Industry experts report that retailers are continuing strong promotional efforts to keep strawberries top-of-mind for consumers….