…couldn’t be produced on the homestead, such as sugar, coffee, thread, and cotton cloth. Growth, Profit, and Taxes When goods were sold rather than traded, the income often went toward…
CIR Agriculture Harvester Products
…Plus, if you’re ever in need of product support, team members throughout California and Nevada are on call 24hrs a day, 7 days a week. Trust California Industrial Rubber to…
Van Groningen & Sons: A Century of California Farming
…standards and strictest regulations in the best growing region on Earth.” The Yosemite Fresh Label: Quality You Can Trust The Yosemite Fresh label represents Van Groningen & Sons’ premium produce—most…
How Ralston Purina Revolutionized American Agriculture
…silos, and later, pet food packaging. For farmers, it was a mark they could trust—a guarantee that Purina feed would deliver predictable, superior results. Over time, Ralston Purina expanded its…
Elaine Culotti: Fighting for California’s Farmers and Future
…she said. “Say no to everything until he’s out of office. Make him powerless. Do not trust this man.” She warned that California has been shut out of federal influence…
California’s Water Puzzle: Insights from Avid Water’s Cory Broad
…of California, and the Irrigation Association, a national body representing irrigated agriculture across the U.S. Through these organizations, he advocates for practical water policies and farmer-driven innovation. “We go to…
Purina’s Checkerboard Logo: An Agricultural Icon
…brand and continues to symbolize trust, tradition, and innovation in animal nutrition. From its humble beginnings on a burlap feed bag to its place as one of the most iconic…
Shannon Douglas: Leading California Agriculture Through Opportunity and Challenge
…farmers and telling their stories, Douglas hopes to strengthen public trust in agriculture. The Farm Economy in Crisis Economic pressure weighs heavily on California farmers. Input costs have soared, while…
Fighting for California Agriculture and Values: David Tangipa on Water, Farmers, and Policy
…advocacy. He noted the decline in California’s cotton industry as an example of legislative impact on agriculture: “In 2006, there were over 200 cotton ginners in the state…we are down…
Farming for the Future: Jake Barcellos and A-Bar Ag Enterprises
…Stability Jake Barcellos At A-Bar Ag, diversification is key. The farm produces multiple tree and row crops including: Almonds and pistachios Pomegranates and olives (for oil) Pima cotton, processing tomatoes,…
Ted Torosian Builds Custom Produce into Ag Success Story
…products reach destinations across the U.S. and Canada in top condition. From split-box services to value-added packaging, the company tailors shipments for food service clients who need smaller quantities and…
Roger Isom on California Farming Challenges in 2025
…nation’s leading cotton-producing region, water cutbacks reduced the number of cotton gins from 26 in 2005 to just six by 2009. An estimated 10,000 jobs were lost in cotton alone….
Custom Produce’s Growth Story: Ted Torosian
…core focus remains on the “small guys” who need flexible, dependable service. “It’s about relationships,” Torosian said. “We’ve built trust with our growers and our customers over decades.” From a…
Freight, Labor, and Water: Roger Isom Unpacks the Big Challenges
…the California Cotton Ginners and Growers Association. From labor policy to freight and water infrastructure, Isom doesn’t hold back in explaining what’s holding California agriculture back and what might just…





















