…come from direct channels, which grew by 7% this year. International markets: About 25% of sales come from overseas, with strong demand in Japan, Singapore, and across 15 countries. Wholesale:…
Norman Borlaug: The Father of the Green Revolution
…tied to American agriculture. His upbringing in Iowa’s farm country shaped his values and inspired his lifelong commitment to food production and rural communities. Legacy of Norman Borlaug Norman Borlaug’s…
My Job Depends on Ag: How a Grassroots Sticker Campaign Grew Into a Movement Supporting California Agriculture
…of educating the public that food doesn’t come from grocery stores—it begins with farmers who need water, land, and support to keep producing the safest, highest-quality food in the world….
California Wine Month: Sustainability, Innovation, and the Future of Wine
…A Time to Celebrate Every September, the industry comes together for California Wine Month, a celebration that coincides with harvest season. It’s a time to highlight the cultural significance of…
Native American Agriculture: Roots of U.S. Farming
…the soil. Floodplain farming also complemented their use of fire. When combined, seasonal flooding and ash from burned vegetation created fertile, productive soil that could sustain communities for generations. Staple…
Don Cameron: California Ag Leadership & Challenges
…without farmworkers, agriculture in California cannot survive. He advocates for legalization measures—not necessarily citizenship, but legal work status—to give long-time workers stability. He supports improvements to the H-2A guest worker…
Philadelphia Society for Promoting Agriculture: America’s First Farm Organization
…still active. While its mission has evolved, its commitment to agricultural education, research, and leadership development remains strong. The Society continues to bring together leaders in farming, agribusiness, and academia…
California Wine Month Highlights Sustainability and Innovation: Julie Berge of the Wine Institute Shares Industry Outlook
…with unique histories and vintages that add to wine’s storytelling appeal. “Wine is about connection,” she said, encouraging young people to explore through wine tastings. The Institute’s website, discovercaliforniawines.com, offers…
Henry A. Wallace: Innovator, Journalist, and Statesman
…farm policy. His journalistic work complemented his practical contributions to agriculture, making him a trusted voice in both the scientific and farming communities. Political Career and Public Service Wallace’s impact…
Beef on Dairy Industry Report Highlights Growth and Opportunity
…underscored that collaboration, genetics, and nutrition are the keys to keeping beef-on-dairy competitive long term. The second edition of the Beef on Dairy Industry Report is now available at PurinaMills.com/dairy-beef….
California Ag Battles: Water, Solar, and Farmland Futures
…nowhere,” with uncertainty keeping fields idle instead of productive. Agrivoltaics and the Push for Solar The conversation then shifted to agrivoltaics, the idea of combining solar energy production with agriculture….
Henry A. Wallace: Father of Hybrid Corn
…graduation, Wallace intensified his research and fieldwork. His efforts culminated in a major achievement in 1923 when he developed the first high-yielding hybrid seed corn, which he named Copper Cross….
Immigration Reform and Ag Labor: Manuel Cunha on the Dignity Act
…communities. Work Authorization: Seven-year renewable cards for workers already in the U.S., including allowances for family emergencies abroad. Guest Worker Programs: Legal, rotating employment for agriculture, construction, hotels, and restaurants….
Joe Del Bosque: Water, Labor, and the Fight for California Farming
…pressing issues. Del Bosque stresses the importance of a reliable workforce, noting that farm labor requires skill, endurance, and dedication. Americans rarely take on such demanding work, making immigrant labor…