Family Tree Farms Vice President Daniel Jackson says California agriculture faces significant challenges from water policy uncertainty, but he remains optimistic about the future of farming and the next generation…
Family Tree Farms Navigates Early Season, Market Shifts, and Water Challenges
Family Tree Farms is seeing one of the earliest fruit seasons in recent memory, creating unique opportunities and challenges as California growers navigate changing weather patterns, market conditions, and long-term…
From Massey-Harris to Massey Ferguson: The Evolution of an Agricultural Icon
…on harvesting and threshing equipment. These machines helped reduce labor requirements on farms and increased the speed at which crops could be processed. As agriculture expanded across North America, demand…
Produce Industry Coalition Forms to Defend USMCA Trade Benefits
…as Driscoll’s, Mission Produce, NatureSweet, and Taylor Farms. In its first public statement, the organization outlined its commitment to preserving the benefits of the USMCA and supporting the integrated produce…
From Threshers to Tractors: The Origins of Massey-Harris
…the most important tools on modern farms, replacing animal power and allowing producers to cultivate larger acreages more efficiently. Massey-Harris became an important contributor to this agricultural revolution. A Lasting…
Windmills and American Agriculture: Powering Farms Across Generations
…American Agriculture: Powering Farms Across Generations Sponsored Content Parka Helps California Citrus Growers Protect Fruit Quality and Packout September 4, 2026 CIR Agriculture Harvester Products July 1, 2026 CIR Agriculture…
How Rural Electrification Changed American Agriculture Forever
…farmer’s day. The lack of electricity also limited opportunities for modernization on farms. Equipment that could improve efficiency and increase production was unavailable to many rural households simply because there…
California Farm Bureau Highlights Growing Food Animal Veterinarian Shortage
…leaders say the issue extends beyond individual farms. Food animal veterinarians play an important role in disease surveillance, biosecurity planning and public health efforts that help protect both livestock and…
Driscoll’s CEO Soren Bjorn Talks California Strawberries, Berry Innovation, Labor, Water, and the Future of Farming
…of those operations are small family farms ranging from 20 to 80 acres, while some are even smaller. Driscoll’s focuses on: Developing proprietary berry genetics Producing nursery plants Supporting growers…
Driscoll’s CEO Says Consumer Education Key to Agriculture’s Future
…no idea,” Bjorn said. “That’s an opportunity for us.” One example of that outreach involves bringing community leaders, educators, and consumers directly onto farms. Bjorn said firsthand exposure to agricultural…
Driscoll’s CEO Discusses Berry Markets, California Farming Challenges
…addressed through education and direct engagement with the public. As California agriculture continues navigating regulatory, labor, and environmental pressures, Bjorn said maintaining profitable farms remains the ultimate priority. “There is…
Harvest Replay: How Innovate Ag Is Helping Specialty Crop Growers Turn Data Into Profit
…to his agricultural roots. Today, the company works with hundreds of farms across the United States, Latin America, and Europe, focusing on one goal: helping growers identify operational inefficiencies and…
Harvest Replay Technology Helps Specialty Crop Growers Improve Labor Efficiency
…Mantle launched Innovate Ag seven years ago after leaving the technology sector and recognizing opportunities to bring data-driven decision-making tools to agriculture. The company now works with hundreds of farms…
Watermelon Supplies Expected to Remain Tight Ahead of Fourth of July Demand
…issues arise. Without additional product available from alternate farms, market disruptions can quickly affect availability and pricing. As a result, buyers may face increased competition for available supplies as the…