…cards” that educate workers about their legal rights. They train growers to demand proper documentation from enforcement agents. “The first thing we teach growers to say: ‘Do you have a…
Grape Industry Faces Wine Sales Challenges
…start in 2025, industry stakeholders are bracing for continued softness in demand. Grape Industry Faces Wine Sales Challenges A decline in alcohol consumption, backlash against American exports, and uncertain tariff…
California Table Grape Harvest Kicks Off with Strong Yields
…worked in our favor.” Market Outlook Positive Amid Reduced Mexican Supply Adding to the optimism, grape supplies from Mexico are down this year, creating increased market demand for California-grown grapes….
Northwest Cherry Season Begins with Strong 2025 Crop Forecast
…season is expected to run through early September, offering a steady supply of sweet, juicy cherries during the peak of summer demand. This extended window benefits consumers looking for fresh…
Darren Hill: Why JD Food Buys Beef Nationwide
…other packers to have enough product for our customers.” Hill emphasized that even companies considered small on a national scale must cast a wide net to meet demand in the…
Blueberries Booming: Daniel Jackson on California’s Berry Surge
…demand is surging. “Blueberries are going strong for us right now,” said Jackson. “It’s been a game changer.” He also highlighted the health benefits and consistency of the crop compared…
Netting Mandarins: A Citrus Shift at Kings River
Kings River Packing’s Jesse Silva Talks Innovation, Cost, and Consumer Demand In an interview with AgNet West, Jesse Silva of Kings River Packing discussed the increasing use of netting in…
USDA Proposal Sparks Concern Among Organic Mushroom Growers
…steadily grown in recent years thanks to increased consumer demand and strong regulatory backing. What Comes Next? As the USDA moves forward with its rulemaking process, stakeholders across the organic…
California Walnuts Launch “Feel Good” Campaign for Gen Z & Millennials
…Walnut Industry Ultimately, the campaign aims to build long-term demand and support California’s multi-generational walnut farms by presenting walnuts as a modern, nutritious staple that fits into daily health routines….
California’s Beef Industry Faces Historic Supply Shortage
…1951. This unprecedented drop is creating a ripple effect across the supply chain, especially as consumer demand remains unwavering. Demand Remains Strong Despite High Prices “Consumers have not reached a…
King’s River Packing Tackles Citrus Challenges
…citrus industry today. King’s River Packing Tackles Citrus Challenges With citrus now available year-round, managing marketing strategies has become more complex. “The challenge is being able to meet the demand…
California’s Meat Industry Faces Historic Supply Crunch
…Supply Crunch “We’re heading into 2025 with cattle numbers at their lowest since 1951,” said Hill. “And when demand stays steady, simple economics kick in—prices go up.” JD Food, a…
Almond Update: The Power of Participation — A Grower’s Perspective on Almond Board Committees
…the Almond Board’s investments in global communication and scientific research — efforts that support all growers by promoting almond health benefits and strengthening market demand. From digestion to diabetes and…
California Citrus Shines: Jesse Silva Highlights Quality, Demand, and Imports
…abroad. California Citrus Shines: Jesse Silva Highlights Quality, Demand, and Imports “A lot of people really love the stories of how hard the farmers work here,” Silva said. “Any way…