The 2022 California avocado season is wrapping up, with nearly 263 million pounds shipped through August 14. According to the California Avocado Commission (CAC), approximately 97 percent of the crop …
Avocado Grower Sees Opportunity for the Industry in the Years Ahead
There is optimism among producers that the avocado market will remain strong in the years ahead. One of the family partners in Petty Ranch, Chris Sayer explained they are in …
Celebrate Avocados in June
A ten-year milestone for a certain fruit. That’s today’s This Land of Ours. Ten years ago, the California Avocado Commission first observed June as the official California Avocado Month and …
Avocados Are Good for More Than Guacamole
It’s a Cinco de Mayo favorite, but avocados are good for more than just guacamole. A study published recently in the Journal of the American Heart Association found that eating …
New eToolkit for Avocado Industry
The past two years of the pandemic emphasized consumers online purchasing abilities. According to the most recent Hass Avocado Board (HAB) study, nearly a third of consumers are currently purchasing some …
US Reportedly Stopping Shipments of Avocados from Mexico
Mexico claims the US is stopping shipments of avocados from some regions due to concerns about violence in the areas. According to a report by Reuters, a US official was …