…California agriculture operates in one of the most complex regulatory environments in the world. Growers must balance sustainability, compliance, workforce stability, and profitability — all while competing in global markets….
Rick Roberti Calls on Californians to Get Involved as Cattle Industry Faces a Crossroads
…record-high cattle prices driven by strong consumer demand, Roberti warned that profitability is still fragile. Rising costs, regulatory pressure, predator losses, and uncertainty around water and land access continue to…
Colorado Agriculture: Mining, Railroads, and Early Farms
…encouraged population growth but also enabled farmers to ship products to distant markets, expanding the reach and profitability of Colorado farms. A Legacy of Resilience The early settlers’ ability to…
Verdant Robotics’ Sharpshooter Is Redefining Precision Weed Control
…application are changing the way farmers manage weeds, inputs, and profitability. Verdant Robotics was founded by leaders from both the self-driving vehicle industry and commercial agriculture, supported by engineers with…
Why California Agriculture Is Losing Ground Despite Feeding the World
…from a California citrus producer who spends roughly $800 per acre solely on meeting regulatory requirements. These costs are not theoretical—they directly reduce profitability and push producers out of business….
Bonanza Farms: How Railroads Transformed Wheat Production in America
…profits, making it difficult for bonanza farms to survive. The Return to Family Farms As profitability declined, many bonanza farms were divided and sold. Large tracts of land were broken…
The Future of California Farming: Insights from Nick Foglio of Foglio Commodities
…and shifting profitability. California’s land-use decisions today will shape agriculture for decades. The Future of California Farming: Insights from Nick Foglio of Foglio Commodities Generational Farming Under Pressure As a…
John Deere on Organic Farming, Automation & the Future of Agriculture
…Florida have similar goals, but California has more external complexities,” he explained. Farmers often face factors beyond their control, making it crucial to manage costs where possible to maintain profitability….
Michael Jameson Reports a Rebound for California Walnuts
…balance between yield and price. It’s not just about staying afloat — it’s about getting back to profitability.” The conversation turned to marketing, where Jameson credited the industry’s recent success…
California Agriculture at a Crossroads: Insights from Fresno County Farm Bureau President Ryan Jacobsen
…global imports on consumer expectations and farmer profitability. Decades ago, imports made up only a small portion of America’s food supply. Today, over 40% of the food consumed in the…
GUSS: Transforming Orchard Spraying Through Autonomy and Innovation
…Safety, and Profitability Although GUSS was initially designed to address the labor crisis, the technology quickly revealed additional advantages. “Being computer-controlled allows for an incredible level of precision,” said Thompson….
How Wheat Transformed Mid-Atlantic Farming Before the American Revolution
…international demand for wheat. Colonists quickly recognized the crop’s profitability and shifted their focus toward wheat cultivation. Fields expanded, and production methods became more efficient, transforming local farms into key…
California Raisin Leaders on Trade, Water & Future
…processors maintain profitability. Sustainability, Water, and Energy Challenges Water remains one of California agriculture’s most pressing challenges, and raisin processors are investing heavily in sustainability initiatives to adapt. Mark McCormick…
John Duarte on Central Valley Agriculture: Water, Prop 50, and the Future of Avocados
…declined in profitability, John and his team began to turn their attention to almonds. “When you’re in a nursery, you look for big crops and big opportunities,” John explained. At…






















