…standards, environmental practices, and growing conditions. Consumers—especially during tough economic times—make purchasing decisions largely based on price, not origin or production practices. While California offers unmatched quality and stringent standards,…
Ryan Jacobsen on Farming Through Storms, Labor, and the Future of California Agriculture
…grow underground or that chocolate milk comes from brown cows. We’ve got to bridge that gap.” On labor and immigration reform, Jacobsen was cautiously optimistic. “I’m hopeful this administration will…
From Barley to Cotton: How America’s Early Crops Shaped Agriculture
…explosive growth after 1800 transformed southern agriculture and played a defining role in America’s industrial and economic expansion. Cotton production fueled textile industries in both the United States and Europe,…
Edward Ring on California’s Water Crisis: Fixing a Broken System
…local production could achieve multiple goals: creating high-paying jobs, stabilizing local economies, and reducing natural methane emissions. “If we drilled here, we’d create tens of thousands of really good jobs,”…
Nanette Simonian: Championing California Agriculture & Women in Ag
…visible across all sectors—fieldwork, production, retail, and manufacturing. Stewardship and the Next Generation Nanette is deeply committed to land stewardship and sustainable farming practices. She highlighted the importance of teaching…
AI and Automation Drive Florida’s AgTech Revolution
…and robotics are increasingly seen as the most viable path forward. Florida’s Diverse Ag Landscape Comparing Florida’s production to California’s, Boyd highlighted the similarities and distinctions between the two powerhouse…
Kings River Packing: Eight Generations of Citrus Leadership
…Central Valley, California Clementines—sold under Kings River’s “Poppies” brand—are moving into full production, alongside maturing navels with rapidly improving color and flavor. As import supplies tighten heading into winter, California-grown…
Let’s Talk Livestock Risk Protection For Those Beef On Dairy Animals – Matt Ramsey
There’s a new group of trusted advisors that’s been established to help dairy operators find and utilize some risk management tools for both milk, and the beef on dairy element…
Farming the Frontier: How Early Settlers Built America
…producing just enough to meet daily needs. Settlers typically kept a few chickens for eggs, a hog or two for meat, a cow for milk, and sometimes sheep for wool….
California Citrus Season Off to a Strong Start, Kings River Packing Leads the Charge
…are excited.” Beyond the fields, Silva discussed the company’s continued investment in organic citrus, now entering its third full year of production. “It’s still a niche, but it’s growing steadily,”…
Pioneering the Midwest: How Settlers Turned Iowa’s Prairies into Farmland
…soybeans, and livestock production. The transformation from wild prairie to fertile farmland is not just a story of settlement; it’s a story of innovation and resilience in the face of…
Inside the 2025 Almond Market: Supply, Pricing, Tariffs, and Global Demand
…recalled interviewing Toor during a period of panic, when prices fell below $2/lb and the industry feared a three-billion-pound crop. Toor remained calm. His advice is unchanged: Focus on production,…
Trump, Trade & U.S. Beef: Kevin Kester on Cattle Markets
…USDA is moving forward with new sterile fly production facilities in Texas. Some components may be ready soon, but full operational capacity may not arrive until late 2026. Safety Concerns…
Building the Future of Ag Tech: Danny Bernstein and The Reservoir at FIRA 2025
…Bernstein sees enormous potential — and necessity — in this intersection of technology and agriculture. “There’s no bigger market than food and food production,” he said. “If we can marry…






















