…their cell phones to manage these tools.” The goal? Reduce back-breaking labor, increase crop quality, and keep food prices reasonable for consumers. “This is a win-win for everybody as this…
Land O’Lakes: Minnesota Creameries to Iconic Butter Brand
…drawing from its nickname, the “Land of 10,000 Lakes,” and the product was named Land O’Lakes. From Product Name to Brand Identity Although the Land O’Lakes name became popular, consumers…
Organic Growers Summit 2025 in Monterey: Technology, Education, and Sustainable Farming Innovations
…growers but also fosters partnerships with retailers to ensure that organic solutions are accessible to consumers and profitable for producers. While organic agriculture may not be experiencing explosive growth, Jungman…
Fourth-Generation Farming in the South Valley: An Interview with Jason Giannelli
…technology, and commitment to quality. Giannelli encourages consumers to appreciate and invest in the work of farmers, emphasizing that milk and other locally produced foods represent the pinnacle of both…
Celebrating California Agriculture: Education, Advocacy, and Community with Anna Genasci
…channels efforts specifically into educational programs for youth, growers, farm workers, and consumers. The foundation’s mission is to connect Californians to agriculture, fostering awareness and pride in the state’s diverse…
How Railroads Transformed American Agriculture in the 1860s
…By linking farmers to consumers, cities, and ports, railroads transformed isolated rural economies into connected engines of national growth. Today, the legacy of that transformation remains visible in the vast…
California Table Grapes: A Strong, High-Quality Season
…urged American consumers to “defend their home turf” by choosing California grapes. Encouraging Consumers to Choose California A central message of the Commission remains simple: Look for, ask for, and…
Ian LeMay Shares California Table Grape Success Story Amid Global Competition
…needs,” Papagni said. “He’s professional, positive, and never afraid to tell it like it is.” McGill added, “California consumers vote for higher standards — now it’s time to support that…
Kings County Farm Bureau Takes on State Water Board Over Groundwater Rights
…consumers face: Less fresh produce Lower safety standards Increased dependence on foreign imports Higher long-term costs and reduced transparency Educating the Next Generation When asked about agricultural education, Ference said…
California Walnut Harvest 2025: Quality, Volume & Market Outlook
…their nutritional benefits, supporting cognitive function and overall health. Jameson encourages consumers to eat them raw or incorporate them into meals and desserts. “A handful every day is excellent for…
Michael Jameson Reports a Rebound for California Walnuts
…in rebranding. “The packaging is sharp, and retailers are putting walnuts where consumers can actually see them,” he said. “They’re one of the healthiest foods you can eat, and we’re…
California Agriculture at a Crossroads: Insights from Fresno County Farm Bureau President Ryan Jacobsen
…standards, environmental practices, and growing conditions. Consumers—especially during tough economic times—make purchasing decisions largely based on price, not origin or production practices. While California offers unmatched quality and stringent standards,…
Ryan Jacobsen on Farming Through Storms, Labor, and the Future of California Agriculture
…“When I was a kid, imported food made up less than 10 percent of our supply. Today, it’s over 40 percent,” he said. “Consumers want quality, but many still buy…
Kings River Packing: Eight Generations of Citrus Leadership
…orange citrus consumers expect. Cold weather—within limits—is also beneficial for holding quality later in the season. Navigating Tariffs, Trade, and Global Market Shifts Last season’s tariff challenges in Canada created…