…provides motivation to keep adapting. Working Together for California Agriculture Calandra believes farmers need to continue learning from one another, particularly across generations. He said older farmers have provided him…
Young Farmer Dolce Calandra on Keeping a California Family Farm Going
…keep a family farming operation moving forward in an increasingly difficult environment. Calandra is a fourth-generation farmer whose family operation stretches from farming to packing and cold storage. He grew…
California Cantaloupes Use Social Media to Reach Younger Consumers
…familiar fruit? For Marilyn Freeman, president of Farmers Communication Exchange, the answer is a combination of creative storytelling, social media and putting California farmers front and center. Freeman recently joined…
John W. Tyson: From Missouri Farmer to Poultry Industry Pioneer
…a young Missouri farmer named John W. Tyson, who recognized a growing need for fresh poultry in larger Midwestern markets. Beginning in 1931, Tyson began delivering chickens from southern Missouri…
Ryan Jacobsen: California Ag’s Future Depends on Water
…and the American farmer, saying farmers have the opportunity to become the “rock stars of the future.” Listen to the Full Ag Meter Interview From water and SGMA to labor,…
Ryan Jacobsen Part 2: Why California Agriculture Is Worth Fighting For
…farmers. Despite the many challenges discussed throughout the two-part interview, Jacobsen ended on an optimistic note. “I’m bullish on California agriculture. I’m bullish on the American farmer,” Jacobsen said. “We…
Henry A. Wallace: More Than the Father of Hybrid Corn
…of information for Midwestern farmers. Agricultural publications played a significant role in helping farmers understand new technologies, production methods and developments affecting rural communities. Through his writing, Wallace was able…
Cannon Michael: California Farming at a Crossroads
Bowles Farming CEO discusses water, labor, heat, technology and the future of California agriculture with The Ag Meter California agriculture is under pressure from nearly every direction, but sixth-generation farmer…
Enzo’s Olive Oil: Ricchiuti Family Builds on 100 Years of Farming
From a 1914 Immigrant to a California Olive Oil Brand The Ricchiuti family has been farming in California’s Central Valley for more than a century. Today, fourth-generation farmer Vincent Ricchiuti…
Joe Del Bosque: Water, Labor and the Future of West Side Farming
Joe Del Bosque: A Farmer’s View of California Agriculture California agriculture is facing a complicated combination of extreme weather, water shortages, labor challenges, rising costs, regulations and uncertain markets. Few…
Joe Del Bosque: California Farming Faces a Critical Future
California agriculture is facing a growing list of challenges, but Westside farmer Joe Del Bosque says the industry’s future depends on practical solutions, innovation, water and ensuring the next generation…
Merced College Prepares the Next Generation of Ag Leaders
…challenges facing California farmers and agricultural businesses. He acknowledged that regulations, laws and equipment requirements can make farming increasingly difficult and expensive. In some situations, growers may face equipment investments…
The Hawkeye Riding Cultivator Helped Spark America’s First Agricultural Revolution
…work of farmers. From Hand Power to Horsepower Before the Agricultural Revolution of the mid-19th century, much of America’s farming relied heavily on hand labor. Farmers spent long days walking…
Michelle Miller “Farm Babe” Says Farmers Must Tell Their Story Before Someone Else Does
…both deserve consumer support rather than division created through misleading marketing campaigns. Farmers Are the Original Environmentalists Throughout the interview, Miller repeatedly emphasized that farmers have the greatest incentive to…





















