…significant margin. North American Regional Director Jennifer Freeman did a session at the 2020 Virtual Almond Conference explaining some of their efforts in marketing to millennials. These efforts highlight a holistic…
Give FFA Day: A Chance to Support Ag Education During National FFA Week
…opportunities to students through Give FFA Day, Thursday, February 25. California FFA Foundation Development Director, Maureen Funk, shared her excitement, “We have a national FFA officer this year from California,…
Working Together: Flexible Marketing Capitalizes on Pandemic Baking
…shift their marketing strategy as the everyday life of the consumer had drastically changed. Jennifer Williams, Marketing Director, Domestic Advertising at California Walnut Board (CWB), said being flexible allowed them…
2021 World Ag Expo Officially Canceled Because of Pandemic
…first official inauguration back in 1968. Marketing Manager for World Ag Expo, Jennifer Fawkes told AgNet West that the cancellation is sad news but could not be helped given the…
Working Together: Forecast Increase Not Unexpected
…it suggested a 19 percent increase over 2019 at 780,000 short tons. California Walnut Board and Commission‘s Domestic Advertising Marketing Director Jennifer Williams said the growth isn’t necessarily a surprise…
Water Conflicts Continue as California Clashes with Federal Agencies
…not support the permit conditions, which fail to incorporate the best available science, burden ratepayers with obligations far exceeding the impacts of water operations,” State Water Contractors General Manager Jennifer…
Golden State Dairy Management Conference Coming Up in March
…California, so it’s information for California producers,” said UC Dairy Farm Advisor Jennifer Heguy. “We’ll have two tracks; so you won’t be able to see everything, but hopefully you can…
Working Together: Celebrate Heart Health With California Walnuts
…content. California Walnut Board’s Marketing Director, Domestic PR, Jennifer Olmstead said two they are using ‘The Power of 3’ campaign and in-store visuals to spread the word about walnut heart benefits. Listen…
Consumer Research Shows Widespread Confusion About Contents of Plant-Based Fake Meat
…other animal by-products is a clear sign that the misleading labeling and deceptive marketing practices of plant-based fake meat companies has caused real consumer confusion,” said NCBA President Jennifer Houston….
NCBA Unveils Top Policy Priorities For 2020
…year,” said NCBA President Jennifer Houston. “Now it’s time to implement and defend those gains and to keep pushing for policies that will help improve conditions for cattle producers so…
Thousands Gather for Annual Cattle Industry Convention and NCBA Trade Show
…America’s cattlemen and women,” NCBA President Jennifer Houston said. “Our goal is to fill the convention with opportunities that add value to our attendees by delivering critical information about the…
Working Together: California Walnut Conference a Huge Success
…on the event and California Walnut Board Marketing Director Jennifer Williams said the amount of participation and excitement from attendees has them looking at bigger and better moving forward. Listen…
FFA: Making a Difference in Agriculture, One Student at Time
Courtesy National FFA (FFA) — Rev. Dr. Cathi Braasch shares with others how much of an impact FFA had on her late daughter Sara Braasch Schmidt’s life. Bob Funk, co-founder…
Ag Groups Respond to Senate Passage of USMCA
…rely on common cheese names, such as Parmesan and feta. Source: National Milk Producers Federation NCBA Hails Senate Ratification of USMCA (NCBA) — National Cattlemen’s Beef Association (NCBA) President Jennifer…