Sustainable wine grape groups are looking for a way to make certified sustainable grapes more profitable for growers, and some wineries are already acknowledging the trend.
It’s expensive for growers to become certified sustainable and Allied Grape Growers President and CEO Nat Dibuduo says growers need to see a return on that investment. Dibuduo says some wineries are taking that matter into their own hands and are already recognizing the certifications by paying a bonus to growers.