…and enhanced the diversity of plants available to both farmers and consumers. The Potato That Changed American Agriculture While Burbank worked across many plant species, he is best known for…
Leo Burnett and the Birth of the Jolly Green Giant
…connect with consumers. Leo Burnett recognized this problem and reimagined the mascot. He transformed the frightening Green Giant into the Jolly Green Giant, a friendly, approachable figure who embodied abundance,…
Record Pistachio Crop, Global Demand, and California’s Water Reality
…where consumers are responding not only to pistachios’ nutritional value but also to California’s sustainability story. According to Kreps, pistachio growers are excelling at regenerative practices, soil health, and reduced…
Richard Kreps Says Pistachios, Water, and Common Sense Must Lead California Forward
…almonds, and walnuts are among the most nutrient-dense foods California produces, giving them leverage in global markets. While tariffs often dominate headlines, Kreps argued that when consumers worldwide want high-quality,…
Michigan Agriculture: A National Leader in Diversity, Cherries, and Innovation
…consumers may recognize some of Michigan’s most famous crops, many of its products remain lesser known despite their national importance. This diversity is made possible by Michigan’s unique geography, access…
Sonoma County Agriculture: Challenges, Advocacy, and Community Engagement
…systems. Supporting Local Industry and Water Security Sonoma County’s vineyard industry is facing market and generational shifts, with younger consumers exploring non-alcoholic beverages. The Farm Bureau works to support growers…
Americans to Eat 1.48 Billion Wings for Super Bowl LX
…games, Los Angeles consumers order wings most frequently, averaging four wing purchases per person annually. Wings Remain an Affordable Protein Option Despite soaring demand, wings remain relatively affordable. Retail prices…
California Raisins in Trouble: Kalem Barserian Warns the Industry Is Shrinking Fast
…eating raisins again. With milk and other products using colorful packaging and fun messaging to reach young consumers, Papagni argued raisins need that same energy, even suggesting the return of…
California Pears vs. Argentina Imports: Chris Zanobini Sounds the Alarm on a Market Under Pressure
…California agriculture problem, impacting everything from citrus to tomatoes to raisins. Their message to listeners was simple: California growers need a fair playing field, and consumers can help by asking…
California Pear Growers Sound the Alarm on Argentine Imports
…California pears are harvested starting around July 1, with growers working hard to finish shipping by the end of October. This limited marketing window allows California pears to reach consumers…
Why California Agriculture Is Losing Ground Despite Feeding the World
…often processed into feed or fuel, California produces fruits, vegetables, nuts, and proteins that go straight to consumers. Despite leading the nation in agricultural revenue, the rapid decline in farmed…
Minnesota’s Wheat Breakthrough
…wheat’s dark bran made it difficult to produce the pure white flour consumers preferred, limiting its market potential. The Mid-Length Purifier Revolution The breakthrough came in 1865 with the installation…
Lex Nicoleta: Coastal Grandmother, Farming, Food & Influence
…portions to lower the barrier for entry. She cited her work with Dow Vineyards in Paso Robles, which offers single-glass tasting vials, allowing consumers to try wine without committing to…
Marketing, Wine & Ag: Lex Nicoleta on AgNet News Hour
…video content, and social media to reach new audiences. She emphasizes that today’s consumers, especially younger generations, are health-conscious and digitally connected, creating opportunities for innovative marketing strategies. Lex Nicoleta…