…face multiple barriers: Health consciousness Rising interest in organic lifestyles Competition from cannabis & ready-to-drink beverages Too many choices and little guidance High prices Intimidating wine environments “You walk into…
Regulations, Water Challenges, and the 2026 Outlook: Roger Isom on the AgNet News Hour
…engage new generations of drinkers. Younger Consumers: Price, Health, and Lifestyle Drive Decisions Lorrie explained that younger adults are drinking less wine for several reasons—cost being a major factor. Many…
Inside California’s Organic Farming Boom: Technology, Labor, and the Fight for Farmland
…their cell phones to manage these tools.” The goal? Reduce back-breaking labor, increase crop quality, and keep food prices reasonable for consumers. “This is a win-win for everybody as this…
Organic Farming, Regulation & Innovation in California
…during heavy production years, all while acknowledging the ongoing strain of California’s consistently elevated fuel prices. Inside the World of Larry Jacobs: Early Organic Leadership The program shifts into a…
Fourth-Generation Farming in the South Valley: An Interview with Jason Giannelli
…Prices and Dairy Management Despite technological advances, farming remains subject to market realities. Giannelli points out that growers are price takers, meaning they have little control over commodity prices. “All…
How Supply and Demand Shaped Early U.S. Agriculture
…on how supply aligned with global demand. Cotton Gin Innovation and Its Impact on Cotton Prices The invention of the cotton gin revolutionized cotton production across the South. With processing…
Jeff Cox Explains the Freight Factor Behind California’s Ag Exports
…the key to long-term success is value-based partnerships. “We focus on customers who care about reliability, not just price,” he said. “If you want it done right and on time,…
California Table Grapes: A Strong, High-Quality Season
…retailers chase the cheapest price despite California’s unmatched quality. LeMay agreed, noting that “driving ourselves to the cheapest price is an act of futility.” Producing premium fruit requires investment, and…
California Walnut Harvest 2025: Quality, Volume & Market Outlook
…solid market prices are expected to generate profitable returns per acre. “This season, we have a very good crop with excellent prices,” Jameson said. “Growers are finally seeing profitable returns…
Michael Jameson Reports a Rebound for California Walnuts
…once again favoring California walnuts over cheaper Chinese product. “China had a rough season — they had freezes, a warm August, and less exportable volume,” he explained. “That brought prices…
California Agriculture at a Crossroads: Insights from Fresno County Farm Bureau President Ryan Jacobsen
…flavor, color, and diversity on America’s dinner plates. The Global Market Challenge: Imports, Price Pressures, and Consumer Behavior One of the most significant shifts Jacobsen highlighted is the impact of…
Ryan Jacobsen on Farming Through Storms, Labor, and the Future of California Agriculture
…based on price. That’s the challenge — we produce the safest, most sustainable food in the world, but we need fair policies and informed consumers who understand that value.” Jacobsen…
How Radio Transformed American Agriculture History
…century, long before the rise of television or digital platforms, radio served as the lifeline connecting farmers to the information they needed most. From market prices to weather forecasts, radio…
Don Wagner on Restoring Integrity, Water, and Common Sense to California
…communities. “We’re in the crosshairs,” Wagner said. “It’s unfair that the people of Orange County are paying the price for the nonsense that comes out of Sacramento.” He cited an…