‘Rev It Up’ Checkoff Contest Announced

Taylor Hillman Cattle, Dairy & Livestock, Industry News Release

The Beef Checkoff Program has a unique opportunity to encourage checkoff investors to share how they personally benefit from checkoff efforts, thanks to a generous donation from Yamaha of a 3-passenger VikingTM EPS 4×4 with specialized accessories valued at $21,728.07.

Starting March 16, beef and dairy producers can enter the “Rev It Up” My ROI Checkoff Challenge by visiting the MyBeefCheckoff Facebook page to share how the beef checkoff has impacted their operations. The Rev It Up contest will have two rounds: The first stretches eight weeks, with responses to weekly questions about how the Beef Checkoff Program has affected their cattle operations. On Monday of each week during Round 1, the checkoff will post a new question on the MyBeefCheckoff Facebook page. Participants are asked to simply answer the checkoff question in 250 words or less for a chance to be selected as one of eight finalists and win a weekly prize.

After all weekly winners/finalists have been chosen, Round 2 involves each of the winners from Round 1 producing a two- to three-minute video testimonial about a topic provided to them on May 13. All finalists will have the same amount of time — about a week — to create their video. Visitors to the Facebook page then will vote to select the grand-prize winner.

The grand-prize winner will be announced Monday, June 8.

“As beef producers, we have an exciting story to share about what the checkoff means to us individually. A recent Return on Investment (ROI) study showed that every dollar invested in our Beef Checkoff Program returns $11.20,” says Jeanne Harland, chairman of the Producer Communications Working Group. “That’s great news for our industry, and this challenge will enable us to share original, unique checkoff-related stories with other beef producers. So ‘rev up’ the good news, get your video camera or phone ready, and enter today!”

Watch a video here, explaining the contest!

For more information about your beef checkoff investment, visit MyBeefCheckoff.com.

Entrants must be valid beef checkoff investors, 21 years of age or older and residents of lower 48 states. Facebook users: for full contest rules, visit MyBeefCheckoff Facebook page and click on Rev it up My ROI Checkoff Challenge. (If you do not yet have a Facebook page but would like to see the contest rules, click HERE.)