Castoro Cellars in Paso Robles was excited about the program. Sales, Marketing and Director of Social Media Luke Udsen says the program seemed like a good fit for them at the beginning, due to the fact they were already practicing some of those standards.
Castoro Cellars’ experience aside, members of the vineyard team say the process can be difficult. As more and more growers look into sustainability practices, they have questions about the benefits of these programs. Udsen says there is no real way to see if that certification equals profit, but the marketability of sustainable practices is worth it to them.