A ten-year milestone for a certain fruit. That’s today’s This Land of Ours.
Ten years ago, the California Avocado Commission first observed June as the official California Avocado Month and they continue the tradition this year. Avocados are grown by about 3000 California growers primarily with Groves from San Diego to Monterey. The California Avocado Commission was created in 1978 to enhance the premium positioning of California avocados through advertising promotion and public relations. Avocados first came to EU S from Mexico in central and South America and were planted in Florida in 1833 then in California in 1856 according to the USDA California now accounts for the majority of US avocado production followed by Florida and Hawaii. The total value of US avocado production was $426 million in 2020 the total number of acres in production in the US is just over 52,700.
Listen to Sabrina Halvorson’s This Land of Ours program here.
Sabrina Halvorson
National Correspondent / AgNet Media, Inc.
Sabrina Halvorson is an award-winning journalist, broadcaster, and public speaker who specializes in agriculture. She primarily reports on legislative issues and hosts The AgNet News Hour and The AgNet Weekly podcast. Sabrina is a native of California’s agriculture-rich Central Valley.