consumers choice

Agri View: Consumers Choice in Beef

Dan Agri View, Cattle

consumers choiceEverett Griner talks about grass fed in today’s Agri View. Everett explains the changes in consumer’s choice for beef.

The consumers choice for beef has changed dramatically in recent years. Grass fed. In the beginning grass fed meant a tough taste to this piece of beef, and buyers avoided it. It took time and effort but today grass fed has a new meaning.

Originally, grass fed meant nothing but pasture grass. It did nothing but feed the heard. Todays grass fed beef has the marbling that generates the taste, and the tenderness, that consumers want. What changed? Well, a lot.

Primarily the grass. Todays herd is kept in fields of various types of grass. This gives it the marbling in the various cuts. That marbling, which is essentially is fat, is what has changed the attitude about the grass fed.

It is also considered a healthier beef. This goes well with consumers, but, best of all, it is good for the man who grows it.

That’s Agri View for today. I’m Everett Griner…