nutrition facts panel

Survey: Consumers Baffled by Food Labels

DanIndustry News Release

food labeling survey
A recent survey shows global consumers remain baffled by food labels. Sponsored by Elanco, The Truth About Food survey gathered input from 3,300 consumers in 11 countries. Of the findings, online meat industry publication Meatingplace reports the survey shows 82 percent of consumers said they buy organic products mainly because they believe the foods to be pesticide-free. But, In reality, organic farmers may use some chemical substances on their crops manufactured from natural sources. Nearly two-thirds of those surveyed said they buy organic because they believe the products are more nutritious. Further, more than 60 percent of consumers thought no added hormones meant there were no hormones at all in products with that label. Finally, the survey found more than half of the respondents believe the majority of farms are run by corporations. However, In the United States, 97 percent of farms are family owned, and the percentage of family-owned farms globally is 90 percent.

From the National Association of Farm Broadcasting news service.