…on the challenge of reaching younger consumers, who often view wine as intimidating. Berge pointed to innovation in packaging—like canned wines, boxed options, and lighter bottles—as tools to make wine…
Henry A. Wallace: Innovator, Journalist, and Statesman
…for Wallace’s Farmer Magazine, a publication that became a leading voice in rural America. Through his writing, Wallace educated and influenced farmers nationwide, addressing issues ranging from crop innovation to…
Henry A. Wallace: Father of Hybrid Corn
…The innovation marked a turning point in agricultural productivity, offering farmers a reliable way to increase yields and improve crop resilience. Recognition and Legacy The significance of Wallace’s work was…
Melissa Oberti on Grapes, Almonds, and Water Challenges
…farming, jobs, and communities across the Valley will suffer.” Her experience demonstrates the resilience, dedication, and innovation required to sustain Central Valley agriculture in today’s challenging environment. Sponsored Content Beef…
Joe Del Bosque: Water, Labor, and the Fight for California Farming
…California agriculture. He also brings legislators and media outlets to his farm, ensuring decision-makers and the public see firsthand the challenges farmers face. Regulations and Farm Innovation California’s strict regulations…
California Agriculture at a Crossroads
…sits at a crossroads. Wildfires, water shortages, shrinking farms, international competition, and a broken immigration system are reshaping the industry. Yet hope remains in innovation, community engagement, and legislative reforms…
California Agriculture: Don Cameron on Labor, Water, and Innovation
…of California agriculture. Automation and Agricultural Innovation To address labor challenges, Cameron’s operations are embracing automation and innovation. He described experiments with mechanical and laser weeders and drone technology, highlighting…
California Agriculture at a Crossroads: Organics Innovation and Prop 50
On today’s AgNet News Hour, host Nick Papagni and co-host Josh McGill tackled two of the big issues shaping California agriculture right now—innovation in organic production and the political battle…
Horsepower to Tractor Power: A Turning Point in American Agriculture
…Changed Farming Forever I’m Mark Oppold with an American Agriculture History Minute. The story of American farming is filled with innovation, but one of the most transformative shifts was the…
California Wine Faces a Generational Challenge: Marlena Paolilli
…to drink due to health awareness and the permanence of digital footprints. “They don’t want to be recorded drunk and doing something stupid,” Paolilli observed. Innovation in Wine Marketing To…
Founding Fathers, Farming, and the Rise of Agricultural Education
…and food production. Their interest in agricultural experimentation reflected a broader national recognition that progress in farming required innovation, research, and education. This vision laid the foundation for government involvement…
Marlena Paolilli on Cry Baby Wine and the Future of California’s Wine Industry
…importance of adapting to younger generations’ values—sustainability, convenience, and quality storytelling behind each bottle. Innovation: Non-Alcoholic & CBD-Infused Wines To meet changing demand, Cry Baby Wine is developing non-alcoholic wines…
Syngenta Vegetable Seeds: Advancing Lettuce and Melon Varieties in Salinas
…conditions. Innovations in Water Use and Shelf Life Addressing growing concerns about water efficiency, Syngenta collaborates with its Biologicals team to test water-use efficiency products. These trials aim to improve…
Rachel Nettleton Leads Kern County Farm Bureau
…advocacy that directly address the evolving needs of its members. Innovation and Sustainability Farmers in Kern County are known for their innovation and resilience. From drip irrigation systems that conserve…