…become one of the industry’s most respected consultants, advising wineries throughout California and internationally on production, branding, consumer trends, and long-term strategy. Think Like a Cork Oak Farmer One of…
Wine Consultant Says Industry Must Rethink Marketing for the Next Generation
…vintage, or technical production details. He also encouraged wineries to embrace digital marketing, direct-to-consumer sales, and influencer partnerships that create genuine enthusiasm for wine rather than relying solely on traditional…
From Chilled Plows to Tractors: The Legacy of Oliver Farm Equipment
…Although production ceased, the Oliver name remains an important part of American agricultural history, celebrated by collectors, restorers, and farming enthusiasts who continue to preserve these iconic machines. A Lasting…
Almond Forecast Points to Crop Similar to Last Year, Water Remains Top Concern
…suggest the crop will be comparable to last year’s production rather than reaching the larger estimates some had hoped for. “It’s just a pretty good crop this year,” Malanca said….
Roger Isom Calls for Water Investment, Regulatory Reform, and Voter Engagement
…upcoming governor’s race. The president and CEO of the Western Tree Nut Association and California Cotton Ginners and Growers Association outlined a lengthy list of legislative and regulatory issues that…
James Oliver’s Chilled Plow Revolutionized Agriculture Worldwide
The Innovation That Changed Farming When many people hear the name Oliver, they immediately think of the iconic Oliver tractors that first entered production in 1929. However, the Oliver legacy…
Roger Isom Warns California Packaging Rules Could Increase Costs for Agriculture
…investing in additional water storage and infrastructure. On cotton, Isom said California continues to produce some of the highest-quality cotton in the world while using relatively efficient production practices. Although…
DOE Updates 45Z Tax Credit Rules to Support Biofuel Feedstocks
…report highlighted long-awaited updates from the U.S. Department of Energy regarding the Clean Fuel Production Tax Credit, including how incentives will be calculated using the GREET model. Brian Glenn, Director…
George Washington Carver: The Innovator Who Helped Transform Southern Agriculture
…Agriculture’s Growing Pains in the South During the late 19th and early 20th centuries, Southern agriculture relied heavily on cotton production. Years of continuous cotton cultivation depleted soil nutrients and…
California Blueberry Season Falls Short of Early Record Expectations
Image by red_stone from Pixabay California’s blueberry season is moving past its peak harvest period, but production totals are expected to come in below early projections after a series of…
California Cherry Industry Suffers Historic Losses After Devastating 2026 Season
…dollars. The losses came at a particularly painful time after growers endured a difficult 2025 season that suffered from insufficient winter chill hours and reduced production. Quality Challenges Followed the…
Michael Kelly and the Forgotten Story of Barbed Wire
…across the United States. The Challenge of Managing Livestock on the Frontier As pioneers expanded into the western territories, livestock production grew rapidly. Cattle, sheep, and other farm animals became…
California Cherry Industry Suffers One of Its Toughest Seasons in Decades
…ideal crop of approximately 8.5 to 9 million cartons. That production level is considered optimal for California’s harvesting, packing, and marketing infrastructure while also providing profitable returns to growers. However,…
Crops That Shaped Early America: How Native and European Agriculture Built a Nation
…agriculture. Cotton Cotton would eventually become one of the most influential crops in American history. Its rapid expansion transformed Southern agriculture and played a major role in economic development throughout…