…to consumers through wine clubs and tasting rooms. Off-premise includes supermarkets, liquor stores, club stores and wineries; on-premise includes restaurants, hotels and stadiums. The volume of California wine sales over…
NIFA Grant Helps UCR Develop Agricultural Technology
…research that promotes sustainable systems will result in long-term improvements in agricultural practices that will benefit consumers, farmers, and the environment.” The long-term goal of the UCR project is to…
Meat Industry Undergoing Significant Antitrust Scrutiny
…leniency under the DOJ’s Corporate Leniency Program. The probe into the poultry sector has been underway for more than a year after several accusations from retailers and consumers have charged…
Report Shows 2020 as Being ‘A Great Time for Organics’
…big opportunities that we see is the development of organic convenience items. Making these items as accessible as possible for consumers,” Seeley noted. About the Author Brian German Facebook Twitter…
Resilience 2020 Expands to Highlight Sustainability of Cattle Industry
…2020 campaign was initially intended to reassure consumers that beef supplies would remain strong despite setbacks created by COVID-19. The scope of the initiative has now grown to include highlighting…
Popular Cooking Oil That Boasts Healthful Benefits
…that’s much less expensive to produce. Roughly 22 domestic and imported avocado oil samples were analyzed. Consumers are encouraged to choose an oil that’s closest to the harvest/production time to…
Hass Avocado Access in China ‘A Long Time Coming’
…avocados from California into the Chinese market initially began back in 2005. The size of the country and the number of consumers in China with disposable income present significant opportunities…
Direct to Consumer Not An Option For Every California Producer
When the foodservice sector all but shut down from COVID-19 stay at home recommendations, many producers around the state started selling direct to consumers through farmers’ markets and direct mail….
Farm System Reform Act to Phase Out Large Factory Farms by 2040
…up smaller farms, and lead to fewer choices for consumers. We need to attack this consolidation head-on and give workers, farmers, and consumers bargaining power in our farm and food…
Resilience 2020 Campaign Highlights Resolve of California Ranchers
The California Cattle Council (CCC) is working with the California Cattlemen’s Association (CCA) to launch a project called Resilience 2020, as a means of reassuring consumers that California ranchers are…
Ag Groups Call for More Certainty for California’s Water Supply
…to consumers who trust that the foods that they want for their families are being planted for the coming fall and winter seasons.” About the Author Brian German Facebook…
Understanding the Interruptions in the Food Supply Chain
…is closed it creates massive disruption to the normal flow of food products. The closure of restaurants has been a significant factor in shifting demand as consumers began purchasing more…
Innovative Direct Marketing Webinar for Farmers
…on social media and other marketing practices to draw in consumers. Information on how to participate in the webinar is available at the CCOF website. Funding for the webinar series…
Coronavirus Pandemic Impact on Farmers
…about struggling small farms being hit with a lack of demand from shuttered restaurants. Many farms have pivoted instead to selling directly to consumers. One Northern California farmer is reporting…