…visit CaliforniaCantaloupes.com, where links to the industry’s social channels are available. The campaign represents a larger shift in how agricultural commodities communicate with consumers. Instead of waiting for younger shoppers…
$2 Million Investment Targets Pest Control and Quality in U.S. Tree Nuts
…covers a range of commodities, including fruits, vegetables, pulses, potatoes and tree nuts. The agency says the initiative is intended to expand export opportunities, advance science-based trade standards and help…
Rising Produce Imports Add Pressure to U.S. Specialty Crop Growers
…arrive during established marketing windows. “For commodities and products that are coming in during marketing windows, it directly undercuts those commodities in a lot of situations,” he said. That competition…
California Agriculture Pushes for Protection of USMCA Ahead of 2026 Review
…farmers, the stakes are significant. Mexico and Canada are important markets for a wide range of agricultural commodities, including cotton, tree nuts, citrus, grapes and berries. Agricultural leaders say continued…
Rosa Brothers Milk: From Tulare Dairy to California Brand
…and other products. Rosa said the business works with several local beef producers because the family wants to help other farmers and ranchers capture additional value from their commodities. That…
Specialty Crop Trade Concerns and a California Dairy Success Story
…during domestic production seasons. One potential solution being advocated by the industry is the use of tariff-rate quotas on vulnerable commodities, allowing a certain volume of imports before additional duties…
California Figs Find New Momentum as Demand Grows
…With Growing Demand California’s fig industry remains relatively small compared with major commodities such as raisins, prunes and table grapes. Caputo estimates approximately 9,000 acres are currently devoted to figs,…
Michelle Miller “Farm Babe” Says Farmers Must Tell Their Story Before Someone Else Does
…says every region offers something different—and every farmer has an important story to tell. She praised California agriculture in particular for producing hundreds of commodities and showcasing remarkable advances in…
Farm Babe Michelle Miller Encourages Farmers to Tell Agriculture’s Story
…extensively across the country, Miller said California’s hundreds of commodities—from lettuce and strawberries to citrus, avocados and specialty crops—offer an incredible opportunity to showcase American agriculture to the public. She…
California Raisin Industry Faces Crossroads as Veteran Leader Calls for Change
…discussed changing consumer habits. He pointed to California’s wine grape, peach and walnut industries as examples of commodities that have adapted through marketing and product innovation. He suggested the raisin…
Whole Vine Festival Returns to Celebrate California’s Grape Industry
Vickie Goudreau The Whole Vine Festival is returning for its fourth year, bringing families, growers and community members together to celebrate one of California’s most important agricultural commodities. A recent…
Erie Canal Revolutionized New York Waterways and American Agriculture
…The Erie Canal quickly became one of the most important transportation corridors in the United States. Farmers could now move crops, livestock products, and other agricultural commodities more efficiently and…
Monterey County Crop Report Shows $4.8 Billion in Fruit and Vegetable Production
…also surpassed the billion-dollar mark, reaching $1.001 billion in production value. Together, lettuce crops continued to play a major role in the county’s agricultural economy. Monterey County Crop Report Highlights Leading Commodities…
California Walnuts Eye Strong 2026 After Global Success
…the most productive agricultural regions in the world, producing more than 400 commodities while feeding consumers both domestically and internationally. Learn More About California Walnuts For recipes, nutrition information, grower…