Superbowl: Avocados

Taylor HillmanFeatures, This Land of Ours

…from 2015. That’s according to an estimate from the Calif.-based Hass Avocado Board. Mexico will likely account for about 95% of this year’s shipments At $3 a pound, that means…

Marketing a Priority for PMA

Taylor HillmanGeneral

Last week during the first Produce Marketing Association (PMA) Board of Directors meeting of 2016, the association’s Marketing Task Force recommended that PMA establish marketing as a strategic priority during…