…| Merced, CA | Tulare, CA | Yuba City, CA | Sparks, NV | Carlin, NV California Industrial Rubber Company is a family owned business with many employees having over…
Trump, Trade & U.S. Beef: Kevin Kester on Cattle Markets
…Stay Aligned? AgMeter draws a comparison to football, noting Kester’s passion for the San Francisco 49ers. In football—and in family farm operations—arguments happen, but teams work toward shared goals. Can…
Building the Future of Ag Tech: Danny Bernstein and The Reservoir at FIRA 2025
…“They’d come here, get overwhelmed, and never come back,” he said. “Now, we’re helping them connect with growers, get feedback, and come back next year with a viable prototype.” Investing…
Westward Expansion Transforms 1850s American Farming
…blended the best of American ingenuity and perseverance. Legacy of 1850s American Farming The spirit of collaboration among these settlers helped shape the modern agricultural landscape. Their work in developing…
Kevin Kester on Cattle, Trade, and Prop 50: Halloween Highlights from the AgNet News Hour
…to national issues after comments by former President Donald Trump about importing Argentine beef rattled cattle markets. “We completely support President Trump and all he’s done for ranchers,” Kester said….
Building the Future of Ag Education at Merced College
…hands-on learning. “We’re committed to being one of the most innovative community colleges in the United States,” he said. “When we innovate, our students become more employable, more competitive —…
Merced College Dean Cody Jacobson Champions the Future of California Ag Education
…farms more than 100 acres of almonds in La Grande, told listeners that real-world experience shapes everything he does as an educator. “I’m a farmer first,” he said. “That’s why…
Ecorobotix, AgTech Grants, and Hannah Johnson’s Push for California’s Future
…active ingredients with artificial intelligence.” The company’s flagship 20-foot sprayer, guided by computer vision and controlled from behind a tractor, sprays every four centimeters with pinpoint accuracy, allowing growers to…
Beef Plan, Spray Tech, and AI: California Ag Eyes Relief and Reinvention
…three times more acres per day, and use about 50% less horsepower than conventional air-blast rigs—translating to major diesel savings. The company’s “try before you buy” demos and compatibility with…
GUSS: Transforming Orchard Spraying Through Autonomy and Innovation
…walnuts, pecans, citrus—really any kind of tree crop—and it does it completely autonomously. No driver onboard.” Building that first prototype wasn’t easy. It took years to perfect the navigation and…
CAPCA 2025: PCAs, Innovation, and Leadership Take Center Stage
…mission is to “help farmers stay ahead of change through research and innovation.” Another highlight came from Raquel Gomez, agronomist for Brandt, who showcased the company’s work on micronutrients, adjuvants,…
F3 Innovate: Powering the Central Valley’s AgTech Revolution
…global stability. “Working in ag means impacting people worldwide,” she added. “It’s an incredible opportunity.” A Collaborative Effort Backed by Community and Government F3 Innovate was born from a powerful…
Van Groningen & Sons: A Century of California Farming
…they rely on to feed the world. “We’re always working to make our soil better because we need it to be in great shape for generations to come,” he said….
Verdant Robotics: Revolutionizing Farming with Precision AI and Automation
…of Colorado Boulder specializing in robotics and computer vision, he co-founded a self-driving car company over a decade ago. Recognizing that self-driving technology for cars was still years away from…



















