…sessions, the event will host a career fair for agricultural employers. Companies such as Fowler Packing, Moonlight, Fresno Equipment Company, Sun-Maid, and HMC Farms will be present to meet Reedley…
My Job Depends on Ag: How a Grassroots Sticker Campaign Grew Into a Movement Supporting California Agriculture
…entire communities. The familiar sticker, often seen on trucks, tractors, and even storage tanks, carries the straightforward but powerful message: My Job Depends on Ag. One recent example of its reach…
California Wine Month: Sustainability, Innovation, and the Future of Wine
…across 49 counties, the Golden State is also the fourth largest wine-producing region in the world, behind only France, Italy, and Spain. From Napa and Sonoma to Lodi, Paso Robles,…
California Wine Month Highlights Sustainability and Innovation: Julie Berge of the Wine Institute Shares Industry Outlook
…a map of wineries, events, and resources to help consumers learn and connect. Looking Ahead While the industry faces headwinds with shifting consumer trends, international competition, and market challenges, Berge…
Beef on Dairy Industry Report Highlights Growth and Opportunity
…underscored that collaboration, genetics, and nutrition are the keys to keeping beef-on-dairy competitive long term. The second edition of the Beef on Dairy Industry Report is now available at PurinaMills.com/dairy-beef….
California Ag Battles: Water, Solar, and Farmland Futures
…of a $7.45 billion water storage bond in 2014, with overwhelming voter approval. Yet, more than a decade later, not a single major water project has been completed. “Why do…
California Agriculture: Fires, Wolves & Farm Labor Reform
…concern to a community safety threat, citing attacks on pets, horses, and even children. In regulatory news, the EPA declined stricter wastewater rules for meat and poultry processors, concluding that…
California Agriculture at a Crossroads
…sits at a crossroads. Wildfires, water shortages, shrinking farms, international competition, and a broken immigration system are reshaping the industry. Yet hope remains in innovation, community engagement, and legislative reforms…
California Agriculture: Don Cameron on Labor, Water, and Innovation
…farmers, including low commodity prices, rising costs, abandoned farmland, and pest challenges such as rodents destroying orchards and drip systems. He encouraged small and young farmers to take advantage of…
Ziveli Winery: A Croatian Legacy Thrives in the Heart of California
…have a reception, a baby shower, whatever, this is the place to be,” he remarked. John Nale, ever humble, noted that the venue is a restored old barn, with ongoing…
Family Tree Farms on Quality and Water: Daniel Jackson
…tree fruit season, but Jackson emphasized that late-season varieties are still delivering strong flavor and appearance. Beyond stone fruit, the company is also harvesting blueberries, citrus, nuts, and even working…
Small Wineries Under Pressure: Ziveli Winery
…to ship frozen grapes from Chile than to buy locally in Lodi. “If that’s true, we have a lot of issues,” he said. High costs and strict regulations, they argue,…
California Wine Faces a Generational Challenge: Marlena Paolilli
…Paolilli noted, is engaging younger consumers who are experimenting with seltzers, craft beers, and non-alcoholic options. Many younger drinkers find wine intimidating and expensive, while others are simply less inclined…
Marlena Paolilli on Cry Baby Wine and the Future of California’s Wine Industry
…events, allowing people to sample Cry Baby wines in a relaxed, approachable setting. “People want a connection,” Marlena says. “They want a story, they want to feel comfortable, and they…