USPOULTRY has released a video on YouTube counteracting the myth that there are hormones used in poultry production.
It comes after a report found most Americans have the wrong ideas about chicken production on several levels.
The National Chicken Council (NCC) released new national survey findings on consumers’ perceptions about chicken production, revealing that nearly 80 percent of Americans mistakenly believe that chicken contains added hormones or steroids, when in fact no chicken sold or raised in the United States. is given hormones or steroids.
In some cases, consumers aren’t able to easily access facts on chicken production. According to the survey, 68 percent of Americans believe that the media portrays the care of chicken negatively, highlighting the need for chicken producers to engage in more conversations with consumers about where their chicken comes from. The survey uncovered many concerning assumptions about the care and safety of chicken.