A pair of popular NFL players were at the World Ag Expo to power up the Fuel Up to Play 60 program with the California Milk Advisory Board. The San Francisco 49ers were first to partner with CMAB for the program. That team is now joined by the San Diego Chargers and the Oakland Raiders in supporting the Fuel Up to Play 60 program.
Fuel Up to Play 60 encourages youth to consume low-fat and fat-free dairy products, fruits, vegetables, lean meats and whole grains while achieving at least 60 minutes of physical activity every day. The California Fuel Up to Play 60 program has awarded $100k to participating California schools and school districts in the 2014-2015 school year (grant funding was on behalf of CMAB and other stakeholders).