Why you may be hearing more about the nutritional benefits of wheat. That’s coming up on This Land of Ours.
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Consumers want nutrition information, so the Wheat Foods Council (WFC) is launching a social media campaign that educates fitness professionals and trainers about the benefits of wheat foods in healthy diets. U.S. Wheat Associates and the WFC are both farmer-led organizations that promote the value and benefits of U.S. wheat.
The new WFC campaign on Facebook and Instagram provides evidence-based information on the nutritional and performance advantages of wheat foods. Among those advantages is how wheat foods serve as a reliable and efficient source of energy. The campaign also helps dispel myths about wheat foods and fosters a deeper understanding of the positive impact they have on performance and well-being.
“By harnessing the power of social media, the campaign creates a dialogue, encourages knowledge sharing, and inspires a shift in how the fitness industry views wheat foods in a healthy lifestyle,” says WFC President Tim O’Connor.
From the National Association of Farm Broadcasting.
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Sabrina Halvorson
National Correspondent / AgNet Media, Inc.
Sabrina Halvorson is an award-winning journalist, broadcaster, and public speaker who specializes in agriculture. She primarily reports on legislative issues and hosts The AgNet News Hour and The AgNet Weekly podcast. Sabrina is a native of California’s agriculture-rich Central Valley.