National Farmers’ Market Week Highlights Connections Between Consumers, Farmers

Dan General

12-10-farmers-marketheader_ca_govThe annual National Farmers Market Week is being observed this week (August 3-9). It’s a time worth celebrating because of the key role farmers’ markets play in connecting consumers to the people who produce their fresh fruits and vegetables. At a time when there is more interest than ever before about the origins of food, these markets have the answers, thanks to producers with plenty of information for their customers. Additionally, many of the markets do outreach on nutrition, provide help with food access, where needed, and offer a great way for people to buy California Grown!

California leads the nation with more than 800 certified farmers markets, serving as venues for an estimated 2,200 certified agricultural producers selling high-quality produce directly to consumers. CDFA created the Certified Farmers Market Program in 1977—the first in the nation—to provide consumers with the assurance that they are buying directly from producers. In California, many of the markets operate year-round due to the availability of local produce.

Please join us in celebrating National Farmers’ Market Week by visiting a certified farmers’ market near you.